Introduction:
The media of Singapore play an important role in Singapore, one of the key strategic media centres in the Asia-Pacific region.This is in line with the government's aggressive push to establish Singapore as a media hub in the world under the Media 21 plan launched in 2002.Comprising the publishing, print, broadcasting, film, music, digital, and IT media sectors, the media industry collectively employed about 38,000 people and contributed 1.56% to Singapore's gross domestic product (GDP) in 2001 with an annual turnover of S$10 billion. The industry grew at an average rate of 7.7% annually from 1990 to 2000, and the government seeks to increase its GDP contribution to 3% by 2012.
2.The need for quick and easy communication coupled with technological advancements and strong government support has seen the mass media evolve into the powerful source of information it currently is.
E.g:To what extent are the modern mass media creating a truly informed world?
What information is provided to us through magazines, books, newspapers, the Internet or any other form of media is only as reliable as their authors and editors. It is this group of people who actually decide what information is passed on to the general public. Therefore the control of the mass media has been largely handed over to this group of people. These results in some facts being over-emphasized and others distorted before reaching the people of the world. This could lead to false information bring passed on, thus keeping the public wrongly informed. An example of this would be a newspaper article in the Straits Times which highlighted an author and an editor who had been caught publishing false information in a magazine.
The mass media, therefore, have seen limited success in creating a truly informed world. Currently the people working in the mass media see their job as more of a chance to earn money and make a living rather than a way to pass on valuable information to the public. This situation has to be rectified if more of true information is to be passed on. The rural population also has to gain access and this can only be possible if the various forms of mass media are prepared to work together with the governments of the developing countries to help change the fortune of those poor people. These changes together with the massive technical advancements in progress would mean that a truly informed world is not very far away.
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