Media Frames

In news reporting, the newsworthiness of a story is what makes it publishable. All news stories, including environmental issues, are packaged according to their newsworthiness: emotional impact, timeliness, proximity, impact, conflict, magnitude, prominence and oddity. No matter how we experience the world, whether it be speech, print, television, or a camera, our media classifies the world for us. Media sequences it, frames it, reduces it, enlarges it, colors it, argues it, compartmentalizes is and condenses it. The media has an agenda setting role of the news. It is able to affect the public opinion and perception of how important a particular issue is. The media is supposed to be objective (but yet it is a business trying to make money), and appear fair and balanced (but there is only so much time available and you want the audience to watch your show); however it is more entertainment ridden than anything. Media frames are the primary themes that connect the different portions of a news story (headlines, quotes, etc.) into a coherent final product. The media must seduce the reader into comprehending potentially foreign concepts, topics or polices. In doing so the media frames stories to have no prerequisites for the reader, induce no perplexity, and avoid exposition; in doing so, essentially removing all instruments
One media outlet frames an anti-wolf story, the other outlet framed it in a wolf-friendly narrative. “The first story organized the subject of wolf hunting around concerns for ensuring larger moose populations for hunters, depicting wolves as predators that had to be “controlled.” The second story framed wolves in light of their declining numbers— some nearing extinction— and the growing opposition to shooting them— a conflict frame, with a decidedly pro-wolf stance “(Cox, Robert and Phaedra,