Media effect and social conciousness
MEDIA EFFECTS ON SOCIAL UNCONSCIOUSNESS
BY:-
AUTHOR:- AANUSHKA PANWALA 11BLS03002
CO-AUTHOR:- KINJAL MEHTA 11BLS03039
Pandit Deendayal Petroleum University, School Of Liberal Studies.
OBJECTIVE:-
To know the ways how advertisement affect the psychology of the individual and his/her meaning formation of the advertisement and also the product placement in the market and how it influences the society. To know the ways how advertising influences the people and how they perceptualized it through there meaning formation which can be through different ways of past experiences and other reasons. Thus advertising which is a part of the media and its connection to people is the broader objective of the paper.
PURPOSE:-
To prove how psychology connects to advertisement and how an individual and a society as a whole is influenced by the advertisement in the present scenario.
DESIGN AND METHODOLOGY:-
The main aim of this paper is to present and connect psychology and advertisement along with the ways of marketing of products and its influence on people. For marketing any product and placing it in the market the steps are product desing, product manufacturing and finally marketing which includes:-capturing market insights, connecting with customers, building strong brands, shaping market offerings and communication values. The main focus of this paper is deriving meaning from and ascribing the meaning to, meaning is considered to be a part of the perceptual process and the meaning domain is considered to be smaller and limited than the domain of meaning perceptual. The role of meaning and psychological meaning is very important in the processing of advertisement formation. Even though this is not a new idea the best ways have been thought and brought up. To do better advertising, the audience process and reaction towards an advertisement is necessary, to understand the longer term behavior as a consumer. Our goal is to conceptualize a framework of
BY:-
AUTHOR:- AANUSHKA PANWALA 11BLS03002
CO-AUTHOR:- KINJAL MEHTA 11BLS03039
Pandit Deendayal Petroleum University, School Of Liberal Studies.
OBJECTIVE:-
To know the ways how advertisement affect the psychology of the individual and his/her meaning formation of the advertisement and also the product placement in the market and how it influences the society. To know the ways how advertising influences the people and how they perceptualized it through there meaning formation which can be through different ways of past experiences and other reasons. Thus advertising which is a part of the media and its connection to people is the broader objective of the paper.
PURPOSE:-
To prove how psychology connects to advertisement and how an individual and a society as a whole is influenced by the advertisement in the present scenario.
DESIGN AND METHODOLOGY:-
The main aim of this paper is to present and connect psychology and advertisement along with the ways of marketing of products and its influence on people. For marketing any product and placing it in the market the steps are product desing, product manufacturing and finally marketing which includes:-capturing market insights, connecting with customers, building strong brands, shaping market offerings and communication values. The main focus of this paper is deriving meaning from and ascribing the meaning to, meaning is considered to be a part of the perceptual process and the meaning domain is considered to be smaller and limited than the domain of meaning perceptual. The role of meaning and psychological meaning is very important in the processing of advertisement formation. Even though this is not a new idea the best ways have been thought and brought up. To do better advertising, the audience process and reaction towards an advertisement is necessary, to understand the longer term behavior as a consumer. Our goal is to conceptualize a framework of