Media Coverage Of Presidential Elections Essay

The media has become a big player in political campaigns of parties and candidates. Media coverage of presidential campaigns is undoubtedly the biggest platform to reach voters. One major aspect of media coverage of campaigns is the presidential debates which have now gain recognition as a prominent tradition to a build to US presidential elections. From John Kennedy and Richard Nixon to Barrack Obama and Mitt Romney, presidential debates has been seen the biggest platform to project the image of candidates. A candidate’s image in an election, according to some campaign consultants, is even more important than economic growth indicators. “They claim [campaign consultants] that the level of political advertising and the
The ad was an issue based attack on the Obama administration. The ad was probably to reduce the damage caused by a fallout from a video that showed the candidate saying 47% of Americans are victims dependent on the government. And a New York Times/CBS poll that found that Mitt Romney was 12% behind President Obama among women voters. (Huffington Post, 09/18/2012) The ad was targeted at women and voters who sympathized with women. It showed a mother with a little baby and a woman voice at the background. Mitt Romney is only heard as he approves the message. The ad announces the baby share of debt accumulated by the Obama administration which keeps growing. It also tells the baby how the economy have being hostile to the money. The ad may have being effective since there are more women than men in America and the welfare of women are a priority to many. Another strength of the ad is, it supports its arguments with figures though no evidence or footnotes were given. Those figures whether true or false could have deceived the public to believe since not everyone who saw the ad will bother further