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Media Coverage Of Environmental Issues Case Study

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Media Coverage Of Environmental Issues Case Study
A study on media coverage of environmental issues by Maxwell T. Boykoff & Jules M. Boykoff states that in order to understand the long patterns of media coverage of environmental issues we must look at the characteristics and roles of first order and second order media norms that affect what news to print and sometimes fail to translate the scientific assertions which claims more about environmental degradation caused by anthropogenic activities.
Mass media coverage of human contribution to climate change is affected by journalistic norms which are impediments in the climate science communication. Personalization, novelty and the dramatization are the first order journalistic norms which define the news content that must be personalized, individual …show more content…
The news media play an important role in shaping the public perception on climate change one of the pressing problem of the 21st century. (Maxwell T. Boykoff & Jules M. Boykoff, 2007)
2.5 Agenda setting of environmental issues
There is distinction between what people think about an issue and the reality that exist outside the world. News media, in many different ways, influenced their audiences' perception of the world around them. Many studies revealed that the most important effect of the mass media is their ability to structure and organize people's perception about what is happening around them. (Lippmann, (1922).
The role of agenda setting in many studies conducted by Iyengar and Kinder viewed that television news programs were used to reflect the importance of certain issues such as environmental pollution and degradation (Iyengar and Kinder 1987).
Some scholars have sought to identify audience characteristics (including the need for orientation, audience sensitivity, and attentiveness) that limit or enhance news media influence on the salience of issues (Weaver, 1977, Erbring et al. 1980 & MacKuen …show more content…
Most of the news coverage focused on local issues which can make a large public dialogue, creating the agenda only which sometimes have less influence on public awareness of the environment as a problem. Another problem with the mainstream media is concerned with the competition among issues on the public agenda in which the rise of an issue on the public agenda happens at the expense of other
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