Media Convergence

Topics: Mass media, Media, Advertising Pages: 6 (1289 words) Published: May 27, 2012
University of Phoenix Material

Media Convergence Worksheet

Write brief 250- to 300-word answers to each of the following:

|Questions |Answers | |What is meant by the term media |Media convergence means that the lines are getting blurred between the traditional forms | |convergence with regard to technology, |of media and they are almost becoming one. Media convergence plays an important role in | |and how has it affected everyday life? |the evolution of mass communication. Media convergence occurs when established forms of | | |communication technology merge to create new technologies offering new methods of | | |communication. The advent of the Internet allowed newspapers and magazines to merge with | | |computer technology to increase the frequency and ease of reporting information to | | |readers. E-readers, such as Amazon's Kindle, combine the medium of books with both | | |electronic display technology and cell phone-based Internet technology to offer convenient| | |new methods of reading. As forms of media converge, previously unavailable methods for | | |communication emerge, changing the way we send and receive messages. A decade ago, there | | |were clear differences between print media, TV, the internet in general and social media | | |in particular. Now look at things: Newspapers and TV have web sites. Those web sites | | |deliver news in almost real time complete with moving video and feeds formatted for smart | | |phones. Movies are now available streaming on the internet (Netflix). TV shows are now | | |available streaming on the internet ( Viewers can participate in TV shows in | | |real time via social media (The Voice on NBC is a good example). Things are all converging| | |into one big media delivery vehicle. Technology plays an important role in our lives. We | | |receive entertainment and information in a convenient format from the technology in our | | |lives. One of the most important areas that technological advances play a role in our | | |lives is in communication. Although we often take communication technology for granted, it| | |is nonetheless influential. | |What is meant by the term media | Brought together through media convergence-computing, communications, and content. Media | |convergence with regard to business, and|convergence allows businesses to share information within and outside of the business with| |how has it affected everyday life? |a heightened ease. A due to consumer’s desire for immediate and easily attainable | | |information, media convergences that result from dependency on modern media. How does | | |media literacy help with responsible media consumption? Media convergence is defined as a | | |phenomenon involving the interlocking computing and information technology companies, | | |telecommunications networks, and content providers from the publishing...
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