Media and Modern Life

Topics: Mass media, Marshall McLuhan, Sociology Pages: 7 (2591 words) Published: May 20, 2012
The University of St. Cyril and Methodius in Trnava

Faculty of Philosophy

Department of Anglistics and Americanistics


( essay for Media in communication)


1st year of external studies

English and culture in professional communication



The higher date the calendar shows, the faster the development of the society is. Every era of human beings has its most significant invention or progress that represents the base for further development, further inventions, further progress – simply, for changes. As the time goes the changes are more and more frequent and more and more significant. The technological development provides the people possibilities that were few years ago unimaginable. But all of us know that the more possibilities we have, the faster the life is. That is the typical characteristics of the modern era, of nowadays society, of our lives – we live quickly, our lives are full of chaoss and very often full of stress but on the other hand, the progress, the inventions and technological development give us enormous number of opportunities and new possibilities to make use of our lives – to live a modern life. And hand in hand with all these inventions go media, very closely interconnected with new technologies, spreading information and influencing our lives. It is the availability of media that makes them so powerful and influential. All of us have to agree that we are in contact with media every single day, we are surrounded by them and every single they the media modify or at least slightly question our opinions, attitudes and decisions. In this essay, we are going to discuss the issue of media and modern life, we are going to define media and to deal with advantages and disadvantages of them, with various spheres of their influence – in general, we are going to deal with the function and the effect of media and we will also discuss the influence the media have on today´s society.

Firstly, we are going to define what the word “media“ means and includes. The Longman Dictionary of Contemporary English defines media as „all the organizations, sucha s television, radio, and the newspapers that provide information for the public“(1995, p.886 ). Word “media“ is the plural form of “medium“, but – as The Free Dictionary (2012) also supports – „when media refers to the mass media, it is sometimes treated as a singular form.“ To show how these two terms are closely connected to each other, we can look up the definition of mass media. The dictionary defines mass media as „all the people and organizations that provide information and news for the public, including television, radio, and newspaper “ (Longman Dictionary of Contemporary English, 1995, p.875). In this essay, we are going to use the terms media and mass media as synonyms as their definitions are very similar and they are also often used as synonyms nowadays in the society.

The main idea of this essay – as we already mentioned in the introduction – is to deal with the issue of the influence that media have on people and society. We have to consider various fields or spheres of people´s lives that are influenced by media. And as the society is modified and created mainly by new generations, we account the children (as the subject of media influence) to be the best point to start with. Let us think about the contact the child has with media from its early childhood – it is mainly the television. All of us have to agree that the fairy tales that are offered to children nowadays are completely different from the fairy tales that we watched. The plots are different, the characters are different, the image of hero has changed and today´s fairy tales very often miss the morals. Although we might not realize it, this has very strong influence on children. The fairy tales include more...

Bibliography: Longman Dictionary of Contemporary English. Harlow: Pearson Education Limited, 1995. 1668 p. ISBN 0-582-23749-1
The Free Dictionary. Farlex, Inc., 2012
- Searching for the definiton of “media“ available at:
WARDROP, M. Modern Life Causes Brain Overload, Study Finds in The Telegraph. [online]. 2009. [cit. 2012.5.15] Available at:
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