Media and Entertainment
ndia’s Media and Entertainment: Introduction
The Media and Entertainment (M&E) industry is one of the fastest growing sectors in India. The industry primarily involves the creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms such as Television, Print, Radio, and Films.
Poised to grow at a compounded rate of 14 per cent to touch US$ 28 billion by 2015, the sector registered a growth of 11 per cent in 2010 over 2009 garnering US$ 14.54 billion in revenue, according to a report released by KPMG and a leading industry body in March 2011. The report estimates the industry to achieve 13 per cent growth rate in 2011. While television and print continued to dominate the Indian M&E industry, sectors such as gaming, digital advertising, and animation VFX grew at a faster rate and show tremendous potential in the coming years.
India’s Media and Entertainment: Growth Drivers
The industry’s strong growth potential is attributed to factors such as: * Growing potential of the regional markets * Increasing media penetration and per capita consumption, and * Rising importance of New Media (online media) driven by changing media consumption patterns * The Government’s thrust on digitisation and addressability for cable television, is expected to increase the pace of digitisation leading to tremendous growth in DTH and digital cable
In 2010, advertising spends grew by 17 per cent to US$ 5.93 billion and accounted for 41 per cent of overall industry size. Revenues from television advertising and subscription are expected to touch US$ 4.8 billion and US$ respectively during 2015, according to the report.
Television
Burgeoning channels and rich content have set Indian television industry into an attractive growth phase. The country is the third largest TV market in the world.
The television industry is expected to grow by 12.9 per cent cumulatively over
The Media and Entertainment (M&E) industry is one of the fastest growing sectors in India. The industry primarily involves the creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms such as Television, Print, Radio, and Films.
Poised to grow at a compounded rate of 14 per cent to touch US$ 28 billion by 2015, the sector registered a growth of 11 per cent in 2010 over 2009 garnering US$ 14.54 billion in revenue, according to a report released by KPMG and a leading industry body in March 2011. The report estimates the industry to achieve 13 per cent growth rate in 2011. While television and print continued to dominate the Indian M&E industry, sectors such as gaming, digital advertising, and animation VFX grew at a faster rate and show tremendous potential in the coming years.
India’s Media and Entertainment: Growth Drivers
The industry’s strong growth potential is attributed to factors such as: * Growing potential of the regional markets * Increasing media penetration and per capita consumption, and * Rising importance of New Media (online media) driven by changing media consumption patterns * The Government’s thrust on digitisation and addressability for cable television, is expected to increase the pace of digitisation leading to tremendous growth in DTH and digital cable
In 2010, advertising spends grew by 17 per cent to US$ 5.93 billion and accounted for 41 per cent of overall industry size. Revenues from television advertising and subscription are expected to touch US$ 4.8 billion and US$ respectively during 2015, according to the report.
Television
Burgeoning channels and rich content have set Indian television industry into an attractive growth phase. The country is the third largest TV market in the world.
The television industry is expected to grow by 12.9 per cent cumulatively over
References: Press Releases, Report on Indian Media & Entertainment Industry, Journal of Arts, Science & Commerce by ResearchersWorld, Press Release by Internet And Mobile Association of India (IAMAI), Article publication by Ernst & Young