Date February 25, 2013
The Relation of Media Technologies and Human Behaviors
It is impossible to imagine Modern modern society is impossible to imagine without huge amounts of information, which with the help of the computer technologies are actively circulating in different spheres of human life and dramatically change the dynamics of social processes. The ongoing transformations of culture determine the trend of further development of civilization and the need for research and discussion. Information technologies have a significant impact on technical progress, turning the modern economy into a permanently changing one and existing only through within innovation system. Transformation processes affect all spheres of human activity. Particularly relevant is theThe study of changes in the field of values, the specific interaction of people in the information society is particularly relevant, as it is cultural transformations determine the speed and direction of social change. Transformation processes affected all spheres of human activity. Particularly relevant is the study of changes in the field of value orientations and in the specificity of human interaction in the information society, as the cultural transformations determine the speed and direction of social change. Accelerating social development has increased the speed and complexity of human interactions, acting as prominent factor of cultural dynamics (Badger, 54). Information technology changes the nature of human communication, influences the processes of identity formation, convertsand converts forms and ways of knowing and changing the world. Investigation of information technologies logic and their impact on the cultural transformation is the purpose of this article. Information Technologies Qualitatively Convert the Communication Process in a Society Human communication, exchange of information between people, are is an integral part of public life. Exchanging meanings and, forming a general understanding of reality, people organize a process of joint activities. Communication processes process depend depends on the socio-cultural features. In traditional society, individuals are living in a world of stable values. The elders using their authority elders, convey basic information about on all aspects of life, and they are the guarantee of their accuracy and relevance. An individual acquires knowledge about the surrounding world from authoritative people, who have proved by with the help of a particular job and wholethroughout the life their personal worth and competence. Stable living conditions make it possible to use this experience and knowledge throughout their lives. Modernizing society expands the horizons of human existence and, complicates the goals and values, forcing the individual to develop own strategy of behavior (Hughes, 21-22). The process of personal identity and self-determination is actively intervened by the mass media, forming patterns and symbols of reality perception. Huge information field created by the press, radio, and television, determines and directs the tastes, preferences, patterns of behavior, and ways of thinking of the individual. This It qualitatively changes communication processes in society. On the one hand, the media helps to understand the complex problems of surrounding reality, covering the whole range of social phenomena. It, facilitates communication and understanding between individuals who use and share the same characters. Means of mass communication offer to discuss topical events and situations, form stereotypes of their discussion and evaluation, thus, facilitate the exchange of views between individuals and contribute to the formation of one worldview as the basis for constructive interactions. On the other hand, the use of stereotypes, based on the play of signs and symbols, allows mass communication to manipulate consciousness...
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Walter Willinger, Ramesh Govindan, Sugih Jamin, Vern Paxson, and Scott Shenker
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