Media
TRADITIONAL MEDIA
Mass media plays a crucial role in connecting the world of individuals. It has the ability to reach wide audiences with strong and influential messages which impact upon society. Television and Radio have been influential on people’s daily lives and routines, affecting the content and times that audiences watch and listen. The mass media has at least three important roles to play: to inform, to educate and to influence opinion. These distinctive features of traditional media have been challenged by new media, which is changing the participation habits of the audiences.
Radio broadcasting services were introduced in Malaysia in the thirties while television services started in 1963. In the early days, people gathered around the radio set in the evening to listen to popular network programmes. When television finally became a living room reality, people sat around TV sets watching their favourite shows. In 1969, both radio and television were grouped under the Ministry of Information. The pace of development quickened, and it was then that round the clock radio services in various languages started.
Mass media enables people to participate in events and interact with communities over long distance. One needs only to think of democratic elections, World Cup soccer and royal weddings to appreciate the intensity with which people can share in these events. TV, radio and newspapers bring the outside world into our homes. The broadcast times of programmes set the routine of life within homes. Their content provides viewers and listeners with something to talk about for days. Traditional media has served as a companion as well as an important source of information for the audience.
All these worked until a decade ago when new media emerged with all the fanfare of technological innovation.
NEW MEDIA
This should be the golden age for new media. We have the technology. We have the
Mass media plays a crucial role in connecting the world of individuals. It has the ability to reach wide audiences with strong and influential messages which impact upon society. Television and Radio have been influential on people’s daily lives and routines, affecting the content and times that audiences watch and listen. The mass media has at least three important roles to play: to inform, to educate and to influence opinion. These distinctive features of traditional media have been challenged by new media, which is changing the participation habits of the audiences.
Radio broadcasting services were introduced in Malaysia in the thirties while television services started in 1963. In the early days, people gathered around the radio set in the evening to listen to popular network programmes. When television finally became a living room reality, people sat around TV sets watching their favourite shows. In 1969, both radio and television were grouped under the Ministry of Information. The pace of development quickened, and it was then that round the clock radio services in various languages started.
Mass media enables people to participate in events and interact with communities over long distance. One needs only to think of democratic elections, World Cup soccer and royal weddings to appreciate the intensity with which people can share in these events. TV, radio and newspapers bring the outside world into our homes. The broadcast times of programmes set the routine of life within homes. Their content provides viewers and listeners with something to talk about for days. Traditional media has served as a companion as well as an important source of information for the audience.
All these worked until a decade ago when new media emerged with all the fanfare of technological innovation.
NEW MEDIA
This should be the golden age for new media. We have the technology. We have the