Measuring Public Ratings’ Impact on Financial Condition of Mass Media Companies in the Philippines: an Anonymous Relationshipmeasuring Public Ratings’ Impact on Financial Condition of Mass Media Companies in the

MEASURING PUBLIC RATINGS’ IMPACT ON FINANCIAL CONDITION OF MASS MEDIA COMPANIES IN THE PHILIPPINES: AN ANONYMOUS RELATIONSHIP

A Thesis presented to the Faculty of the College of Business, Economics, Accountancy and Management
De La Salle Lipa

In partial fulfillment of the requirements for the Degree
Business Management Major in Financial Management

by
Macatangay, Gladys
Maralit, Joshua
Montes, Jose Miguel
Salute, Niel Patrick
Acknowledged by

Winnie D. Dimaano
Thesis Adviser
ABSTRACT

This study will aim to recognize the significant relationship of Public ratings/ media ratings to the subject mass media companies’ (ABS-CBN, GMA Network) financial condition and stock market performance for the years 2009-2011. The purpose of the study is to determine the companies’ public ratings/ media ratings for the years 2009-2011, to assess if there is a significant relationship between public ratings/ media ratings and the companies’ financial condition and stock market performance and to determine if public ratings/ media ratings have a significant effect on the companies. The public ratings/ media ratings will be gathered online through the websites of AGB Nielsen Philippines and Kantar Media. The researchers will be using secondary data collection technique in gathering information regarding the present study. The researchers will also use correlational research design to analyze the data. Descriptive design will also be used in the study.

TABLE OF CONTENTS Page
ABSTRACT i
ACKNOWLEDGEMENT ii
DEDICATION iii
LIST OF FIGURES AND TABLES iv
LIST OF APPENDICES v
Chapter
1 BACKGROUND OF THE STUDY Introduction 4 Statement of the problem 5 Operational Framework 6 Hypothesis 7 Research Objectives 7 Significance of the Study 8 Scope and

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