Preview

Me Pimping Berk S Work

Satisfactory Essays
Open Document
Open Document
102 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Me Pimping Berk S Work
Recommendations & Conclusions
To conclude, we have analysed the UK grocery market looking at PEST forces that influence the grocery market whilst describing the product specific market. From the SWOT analysis, we have analysed and evaluated the strengths, weaknesses, opportunities and threats for Fruitapeel with a wide range of sources. Recommendations can be given to the UK grocery market and to Fruitapeel such as targeting specific consumers with market-oriented pricing strategies. Their distribution method should maintain business to business whilst tapping into convenience stores. Fruitapeel should take advantage of social marketing in order to advertise to the large potential target market on hand.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    John Smith
    • 6007 Words
    • 51 Pages

    John Smith

    Food fight: Fierce price competition has benefited consumers but eaten into profit IBISWorld Industry Report G4111 Supermarkets and Grocery Stores in Australia June 2014 Brooke Tonkin 2 About this Industry 14 Demand Determinants 29 Operating Conditions 2 Industry Definition 15 Major Markets 29 Capital Intensity 2 Main Activities 16 International Trade 30 Technology & Systems 2 Similar Industries 17 Business Locations 30 Revenue Volatility 2 Additional Resources 31 Regulation & Policy 19 Competitive Landscape 3 Industry at a Glance 32 Industry Assistance 19 Market Share Concentration 19 Key Success Factors 34 Key Statistics 4 Industry Performance 19 Cost Structure Benchmarks 34 Industry Data 4 Executive Summary 21 Basis of Competition 34 Annual Change 4 Key External Drivers 22 Barriers to Entry 34 Key Ratios 5 Current Performance 22 Industry Globalisation 8 Industry Outlook 10 Industry Life Cycle 35 Jargon & Glossary 24 Major Companies 24 Woolworths Ltd 12 Products & Markets 25 Wesfarmers Limited 12 Supply Chain 26 ALDI Stores Supermarkets Pty Ltd 12 Products & Services 26 Metcash Limited www.ibisworld.com.au | (03) 9655 3881 | info@ibisworld.com WWW.IBISWORLD.COM.AU Supermarkets and Grocery Stores in Australia June 2014 About this Industry Industry Definition Supermarkets and grocery stores retail a range of groceries and food lines, including fruit and vegetables, bread, cigarettes, canned goods, toiletries, dairy Main Activities The primary activities of this industry are goods, delicatessen items and cleaning goods.…

    • 6007 Words
    • 51 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Morrisons Pest Analysis
    • 2268 Words
    • 10 Pages

    Morrisons Pest Analysis

    In order to see macro-environment of supermarket industry of UK, PEST analysis is presented below. PEST analysis discusses about external factors that effect on industry and its players. It is essential to know cause-and-effect of political, economic, social, and technological factors since choice of strategic direction will be shaped by intensity of their influences (Gupta, 2013). Thus, the business has to take measures in case if these factors change.…

    • 2268 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    Whole Foods Swot Analysis
    • 454 Words
    • 2 Pages

    Whole Foods Swot Analysis

    Our group researched and conducted a SWOT analysis on Whole Foods Market. The strength is being one of the top grocers in the U.S. by providing healthy and organic food. The option to purchase high quality natural food is available for consumers who are health conscious. The weakness for Whole Foods is viewed as a luxury shopping destination. Lower and middle class people with limited finances cannot afford to shop there on a regular basis. The opportunity is available to expand within international markets. Whole Foods can explore nonexistent markets internationally with the potential for growth. The threat is competitors will have an interest to gain consumers for their business. Competitors can utilize many avenues such as advertising and commercials to attract customers.…

    • 454 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Market to Win Simulation
    • 2545 Words
    • 11 Pages

    Market to Win Simulation

    This report provides an analysis of the competitive environment of the UK supermarket sector as represented in simulation game 2. The objective of this report is to prepare a strategic marketing plan for Greenworld Supermarket.…

    • 2545 Words
    • 11 Pages
    Better Essays
    Read More
  • Powerful Essays

    Strategic Analysis of Aldi
    • 2641 Words
    • 11 Pages

    Strategic Analysis of Aldi

    Woolworths has positioned itself as the ‘The Fresh Food People’, aiming to provide a wide range of fresh produce in addition to dry groceries and other merchandise. Many farmers in Australia grow their products exclusively for Woolworths, adhering to strict quality, food hygiene and safety standards. The ‘Fresh Food People’ strategy has been an important way of differentiating themselves from major competitors, such as Coles. Woolworths actively advertises through magazines, newspapers, television and distributed leaflets, aiming to project an image of providing fresh, healthy and high quality products at a reasonable price.…

    • 2641 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Waitrose Case Study Analysis Essay Example
    • 846 Words
    • 4 Pages

    Waitrose Case Study Analysis Essay Example

    Waitrose currently holds a relatively low market share within the industry, however, with the introduction of category leadership it was able to increase in market share, particularly in fresh produce when other companies remained stagnant or even declined. In order to increase market share a company must know its competitor, to do this they create competitor analysis’s of both direct and indirect competitors and from there create strategic marketing tactics to differentiate themselves from their competitors, Belch (2009).…

    • 846 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    asda strategic management
    • 3064 Words
    • 11 Pages

    asda strategic management

    Asda was first formed in 1965 by a group of Yorkshire farmers and originally sold only grocery products. However in 1990 Asda sold its first range of clothing under the name ‘George’ and was soon in most of their stores. In 1999 Wal-Martbought Asda and has since moved into other retail areas such as electronics, home appliances and home, travel and motor insurance, as well as setting up an order and delivery service (Saunders, 2011). Now Asda is the third-biggest supermarket in the UK with over 500 stores across the UK and provide around 35,000 products to customer. The following report will illustrate business-strategy level of Asda by using some strategic analysis model like PEST, SWOT, Porter 's Five Force and Porter 's Generic Strategies. This report also gives to Asda some advices for future development strategy.…

    • 3064 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Panera Bread Evaluation
    • 1908 Words
    • 8 Pages

    Panera Bread Evaluation

    The food business is a broad range of businesses. Food is a basic need of consumers like clothing, and shelter. For a company to enter into the food business it has to assess the various segments of this business. These ranges from production of food, processing, and marketing. The company prior to entering a market in this line of business should assess its capabilities and compare these to the kind of needs of the consumers – would the customer be a processor, or a consumer?Is the product that the company can offer a raw material, processed food, or to serve a group of consumers who would like to eat and yet also need some little pleasure and not merely to satisfy their hunger?…

    • 1908 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Organic Growth Walmart
    • 1003 Words
    • 5 Pages

    Organic Growth Walmart

    The latest trend or “craze” per say of the twenty first century has been that of organic foods. The U.S market for organic food at one time was growing at a pace of 20% per year, which is significantly greater as compared to the 3-4% of the food sector as a whole. This undeniable growing demand in organic foods caught the attention of Douglas Degn, an executive vice president of the wildly popular organization, Wal-Mart. With the demand of organic products often outstripping supply, Degn was faced with the decision of whether or not to jump on this shortage and give people what they want out of organics from Wal-Mart, or if he should continue to build on the products they already offer to consumers, in order to raise profits. After analyzing the market and production for organic food and reviewing Wal-Marts business strategy, it is recommended that Wal-Mart pass up the temptations of the organic food industry, and should commit their money and energy in improving the products they already offer.…

    • 1003 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Whole Food Market Analysis: Whole Foods Market
    • 1281 Words
    • 6 Pages

    Whole Food Market Analysis: Whole Foods Market

    The SWOT Analysis shows strengths in their growth strategy and expanding product line. Their flagship acquisition in London of 80,000 square feet in 2007 appears to be a major step in expanding outside the US. Sales have doubled since then and 66% of the British adults now consume organic food and drinks. Their weakness…

    • 1281 Words
    • 6 Pages
    Better Essays
    Read More
  • Best Essays

    Strategic Planning & the Co-Operative
    • 4397 Words
    • 18 Pages

    Strategic Planning & the Co-Operative

    This briefing pack is to provide help and guidance to the Co-operative Group on business strategy. Included in this pack will be strategic concepts and terms and a discussion of issues the Co-operative group will need to consider when planning its business strategy including thinking and planning. A stakeholder analysis will also be discussed to help the organisation.…

    • 4397 Words
    • 18 Pages
    Best Essays
    Read More
  • Good Essays

    SWOT Analysis - Wilson Family Peach Farm
    • 869 Words
    • 4 Pages

    SWOT Analysis - Wilson Family Peach Farm

    Established by Dr. Jared Wilson and his wife Susan Wilson, the Wilson Family Peach Farm is situated on 80 acres of land located northwest of Gainsville, Georgia and once operational will produce seven varieties of peaches and nectarines to provide a retirement occupation and supplemental income for the owners, Mr. and Mrs. Wilson (Peach and Apricot Farm Business Plan. 2004). Dr. Jared Wilson has a well-established network within the state of Georgia and Mrs. Susan Wilson has a longstanding relationship with the American Nutritional Educator Society of America both of which will allow connections to suppliers and distributors for their product. In order to evaluate the business potential of Dr. and Mrs. Wilson’s new venture it is important to compile a comprehensive and exhaustive look at the external and internal threats and resources through a SWOT analysis (Jones, 2007).…

    • 869 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Outline the Argument that Supermarket Power is a ‘Zero-Sum’Game.
    • 1201 Words
    • 5 Pages

    Outline the Argument that Supermarket Power is a ‘Zero-Sum’Game.

    Over the past few decades, hundreds of supermarkets have been built in towns and cities across the UK. They have become such a powerful force, that the four largest supermarkets, (Tesco, Sainsburys, Asda and Morrisons, ) take nearly three out of every four pounds spent on groceries, in the UK. (Bevan 2006). They have a combined market share of over 73.6% of the UK grocery market. (www.wikipedia.org “List of supermarket chains in the UK”).…

    • 1201 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Best Essays

    Whole Food Market, Inc
    • 2407 Words
    • 10 Pages

    Whole Food Market, Inc

    To: John Mackey & Walter Robb From: Subject: Executive Summary: Whole Foods Competitive Position Analysis Industry Analysis As the largest grocery chain of natural and organic foods in the United States, Whole Foods Markets competes within a specialized segment of the $557 billion (FMI, 2009) overall grocery retail industry. Its main competitors sit within various strategic groups encompassing specialized organic/natural food retailers, traditional grocers (especially those with dedicated organic food offerings), mass‐ merchandisers such as Wal‐Mart who have launched organic food lines, and even local co‐op markets or farmer markets. However, Whole Foods enjoys an enviable competitive position in this industry due to its scale and expansion, mission‐driven brand superiority, and premium shopping experience. In evaluating the industry, the environmental factors that are most important are market size, demographic trends, regulatory factors, technology developments, supplier channels, as well as consumer habits and social considerations (Exhibit 1). The effect of these factors are dramatically much more favorable for the natural/organic food retail industry than the overall grocery industry, due to greater market growth and increased consumer adoption due to perceived health and wellness benefits coupled with an affluent customer base willing to pay a price premium. The only adverse factor, the higher levels of regulation impacting the organic food segment, is counterbalanced by the ability of the segment to withstand more stringent food quality and safety regulations in the future. As Whole Foods is just 1.3% (Riddick, 2011) of the overall food retail market, it is well‐positioned to capitalize on these attractive industry fundamentals for natural and organic foods. A Porter’s Five Forces analysis (Exhibit 2) further…

    • 2407 Words
    • 10 Pages
    Best Essays
    Read More
  • Better Essays

    Labeling Organic Products
    • 1433 Words
    • 4 Pages

    Labeling Organic Products

    When we think of a farmers market most of us tend to think about a place where we go to buy fruits and vegetables that are organic and that have been locally grown. “ farmers’ market as a ‘predominantly fresh food market that operates regularly within a community, at a focal public location that provides a suitable environment for farmers and food producers to sell farm-origin and associated value-added processed food products directly to customers” . Little do we know that not all the fruits and vegetables that we find in the farmers market are fresh and organic. As a matter of fact some of the things we buy from the farmers…

    • 1433 Words
    • 4 Pages
    Better Essays
    Read More

Related Topics