MCR (CIM)

Assignment – Managing Corporate Reputation
CIM Membership No : 12353421

Word count (Excluding table of contents, headings, appendices, references, footnotes and information contained within figures –4077) TASK ONE WORD COUNT: 2567 TASK TWO WORD COUNT: 1510 TOTAL WORD COUNT: 4077
DEVELOPING CORPORATE BRANDING AS A ROBUST CORPORATE REPUTATION STRATEGY & ENHANCING INTERNAL COMMUNICATIONS FOR ETISALAT LANKA (PVT) LTD.

TABLE OF CONTENTS

1. Executive summary 05
1.1 Introduction 06
1.2 What is corporate reputation? 06
1.3 Importance & the significance of CR management 06-07
1.4 Implication of falling to manage reputation in an organization 07
1.5 What would reputation be tomorrow? 07-08
1.6 Assessment of Etisalat’s current corporate reputation 09
1.6.1 Etisalat’s corporate profiling audit 09
1.6.2 Etisalat’s identity mix audit 10
1.6.3 Evaluation of Etisalat’s corporate reputation in achieving
Corporate Objectives and stakeholder needs utilizing the reputation quotient’s dimensions. 11
1.7 Prioritizing the stake holders 11
1.8 Current issue at Etisala 12
1.9 Corporate branding to strengthen Etisalat’s corporate reputation in the completive Market place 12
1.9.1 olins CB strategy for Etisalat 12-13
1.9.2 developing and identify mix to support CB 13
1.9.3 recommendations & Justifications to the changes to support Etisalat’s identify mix 13-14
1.9.4 story felling 14
1.9.5 a target jouranal 15
1.9.6 political & Financial aspeels considered when implementing the recommended 15
1.9.7 conclusion 15
2. TASK TWO 16
2.1 The importance & influence of Internal Communications For a better CR 17
2.2 How can Etisalat

Bibliography: 3.1 BOOKS  CIM Study Text - MCR- BPP learning media Ltd, 1st Edition (Jul 2009)  Fombrun, C.J and van Riel, C.B.M (2007), Essentials of corporate communication, Oxon, Routledge Cees.B.M Fombrun, C.J (1996), Reputation: Realizing value from the corporate image, USA, Harvard Business school press.