Mcom-C100 Quiz 1

Satisfactory Essays
Quiz 1 MCOM

1. The television program Survivor is an example of a: X message

2. Which of these is an example of negative feedback? X talk radio host hanging up on a caller.

3. The mass communication audience is large, heterogeneous and X all of these

4. Which of the following is true of traditional mass communication organizations? X All of these.

5. AOL's merger with Time Warner is an example of: x corporate convergence

6. Which of the following has increased the mobility of the mass media?
X all of these

7. Trust in the media is considered:
X credibility

8. Consequences of relying on the mass media for interpretation include: X all of these

9. Which of the following media is/are devoted primarily to entertainment? X motion pictures

10. Which of the following is an example of using the media to perform the withdrawal function?
X reading a newspaper so people will leave you alone

11. A society depending upon the spoken word is called a(n) _______ culture.
X oral

12. Johann Gutenberg is credited with developing a printing system using:
X moveable metal type

13. The first medium to use digital communication was:
X telegraph

14. To permanently store a photographic image:
X both of these

15. Digital technology is best described as:
X a system that encodes information into a series of on-and-off pulses usually denoted as zeros and ones

16. Because of the digital revolution, x all of these

17. Which of the following is a characteristic of mobile media? X all of the these

18. The first tool for social media was the x telephone

19. In the mid-2000s, easy-to-use software programs made it easy to upload content to the Internet. This encouraged the growth of:
X all of these

20. A common language enabling computers to communicate with one another is called a(n):
X protocol 21. Spam is: X the cyber equivalent of junk mail

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