Mcom
UNIVERSITY OF CALICUT
M.Com Syllabus (CSS) semester: 2
MC2C06 INTERNATIONAL BUSINESS
Hours: 80
Credits: 4
Objectives: To acquaint students with the nature, scope, structure and operations of International Business. Module I: International Business- Meaning, Scope- Role in Economic Development - Reasons for going abroad for Business- National V/s International marketing- Trade barriers- Tariff and Non-tariff barriers- Balance of trade- Balance of payment- Techniques of International BusinessSubcontracting- joint ventures- counter trade. Hours 14 Module II: World Business Environment- political, economic, legal, socio cultural and psychological dimensions- impact of legal and political system, culture, language and consumption patterns of global business- Risk in International business- country risk, political risk, currency risk, Risk management and role of ECGC. Hours 14 Module III: Forces of global business- Driving, restraining and underlying forces- Transnational and multinational corporation- their functions- Mode of entry strategies- Foreign collaborationInternational investment- types, factors affecting Foreign Investment- FDI, FII- globalization of Indian business. Hours 20 Module IV: International Marketing Decisions - Product decision- Product development- PLCPricing- factors affecting pricing, transfer and retrograde pricing, export price quotation- International channel system and logistics- International promotions- Advertisement, trade fair and exhibition and personal selling. Hours 20 Module V: International Bilateral, Multilateral organizations- Behaviour- WTO, UNCTAD, OECD, SEZ, Free Trade Zones- Trade blocks- NAFTA, SAARC, ASEAN, APEC, LAFTA, OAU, GCC, EU(Brief explanations). Hours 12
Core Readings: 1. Roger Benneet International Business (Financial Times Management – Pitman Publishing, London) 2. International Business, Charles W L, TMH, New Delhi. 3. International Business, Czinkota, Michael, Cengage. 4. Justin Paul International
M.Com Syllabus (CSS) semester: 2
MC2C06 INTERNATIONAL BUSINESS
Hours: 80
Credits: 4
Objectives: To acquaint students with the nature, scope, structure and operations of International Business. Module I: International Business- Meaning, Scope- Role in Economic Development - Reasons for going abroad for Business- National V/s International marketing- Trade barriers- Tariff and Non-tariff barriers- Balance of trade- Balance of payment- Techniques of International BusinessSubcontracting- joint ventures- counter trade. Hours 14 Module II: World Business Environment- political, economic, legal, socio cultural and psychological dimensions- impact of legal and political system, culture, language and consumption patterns of global business- Risk in International business- country risk, political risk, currency risk, Risk management and role of ECGC. Hours 14 Module III: Forces of global business- Driving, restraining and underlying forces- Transnational and multinational corporation- their functions- Mode of entry strategies- Foreign collaborationInternational investment- types, factors affecting Foreign Investment- FDI, FII- globalization of Indian business. Hours 20 Module IV: International Marketing Decisions - Product decision- Product development- PLCPricing- factors affecting pricing, transfer and retrograde pricing, export price quotation- International channel system and logistics- International promotions- Advertisement, trade fair and exhibition and personal selling. Hours 20 Module V: International Bilateral, Multilateral organizations- Behaviour- WTO, UNCTAD, OECD, SEZ, Free Trade Zones- Trade blocks- NAFTA, SAARC, ASEAN, APEC, LAFTA, OAU, GCC, EU(Brief explanations). Hours 12
Core Readings: 1. Roger Benneet International Business (Financial Times Management – Pitman Publishing, London) 2. International Business, Charles W L, TMH, New Delhi. 3. International Business, Czinkota, Michael, Cengage. 4. Justin Paul International