Mcdonough: The Norm During The Industrial Revolution

McDonough explains how this primitive view, considered the norm during the Industrial Revolution, is still seen as the driving force in modern day production. However, I don’t exactly agree with McDonough’s bold claims. While for some companies this idea may still be relevant, others have followed different business models. With the public demand for environment accountability, companies are inclined to be more responsible for increasing the public’s perception. While such responsibility may increase costs, the benefit of avoiding the loss of potential consumers clearly outweighs that cost. Though this idea may force companies to act in an environmentally friendly way, it doesn’t mean they will reject McDonough’s assertion on the common Western