Mcdonald’s Practices/Operations in Turbulent Environment
McDonald’s Practices/Operations in Turbulent Environment
McDonald’s strategic plan is called ‘plan to win’ which helps McDonald’s to be the best fast food restaurant chain rather than the biggest fast food restaurant chain. (kspain, 2008) In turbulent environment, McDonald’s tries to achieve high performance by applying the 5 P’s: people, product, price, promotion, and place or distribution. Product involves both intangible and tangible offerings of the business which customer can see, feel, taste or smell. (Kukreja, 2011) Next, price consists of all the costs of production and delivery of the product or service. Then, promotion comprises all the types and manner of communication that companies use to make products or services known to the customer. Finally, place or distribution is the channel that connects the products or services to the consumers.
McDonald’s focuses primarily on its people or focusing on maintaining and improving employee satisfaction in order to maintain good relationship between the employees and the customers. In order to improve employee satisfaction, McDonald’s uses flexible schedules for the employees to fit their working schedule into the way they live their life. McDonald’s also uses celebrating diversity in their hiring way to combining their ideal work force with different people from different backgrounds with different interests. (Mcdonalds, 2011) Besides that, McDonald’s also simplifies the restaurant environment for their staff and customers in a faster speed. To enhance the relationship between employees and the customers, McDonald’s ensures their staffs are friendly and as well as fast with hospitality training. Finally, McDonald’s also provides cost-efficient, relevant training for their world-wide workforce and provide career opportunities for people to achieve their potential.
In the product strategy, McDonald’s offered a wider variety of food. McDonald’s strategic planning focuses on breakfasts, chicken, beverages and
McDonald’s strategic plan is called ‘plan to win’ which helps McDonald’s to be the best fast food restaurant chain rather than the biggest fast food restaurant chain. (kspain, 2008) In turbulent environment, McDonald’s tries to achieve high performance by applying the 5 P’s: people, product, price, promotion, and place or distribution. Product involves both intangible and tangible offerings of the business which customer can see, feel, taste or smell. (Kukreja, 2011) Next, price consists of all the costs of production and delivery of the product or service. Then, promotion comprises all the types and manner of communication that companies use to make products or services known to the customer. Finally, place or distribution is the channel that connects the products or services to the consumers.
McDonald’s focuses primarily on its people or focusing on maintaining and improving employee satisfaction in order to maintain good relationship between the employees and the customers. In order to improve employee satisfaction, McDonald’s uses flexible schedules for the employees to fit their working schedule into the way they live their life. McDonald’s also uses celebrating diversity in their hiring way to combining their ideal work force with different people from different backgrounds with different interests. (Mcdonalds, 2011) Besides that, McDonald’s also simplifies the restaurant environment for their staff and customers in a faster speed. To enhance the relationship between employees and the customers, McDonald’s ensures their staffs are friendly and as well as fast with hospitality training. Finally, McDonald’s also provides cost-efficient, relevant training for their world-wide workforce and provide career opportunities for people to achieve their potential.
In the product strategy, McDonald’s offered a wider variety of food. McDonald’s strategic planning focuses on breakfasts, chicken, beverages and