McDonald’s Management Report
McDonald’s Management Report
Done by: Ho Jia Hao (CT0181308)
Lecturer: Mahum Jafer
Module: Introduction to Management (ITM)
Contents
1.0. Introduction…………………………………………………………………………3
2.0. SWOT Analysis…………………………………………………………………….3
3.0. External Analysis – General Environment
3.1. Demographic Trends………………………………………………………4
3.2. Economic Trends…………………………………………………………...4
3.3. Political/ Legal Forces ……………………………………………………..4
3.4. Socio-cultural Conditions………………………………………………….4
3.5. Technological Changes……………………………………………………5
4.0. External Analysis – Competitive Environment
4.1. Intensity of Rivalry Among Competitors………………………………….5
4.2. The Threat of New Entrants……………………………………………….5
4.3. The Threat of Substitutes………………………………………………….5
4.4. Suppliers…………………………………………………………………….6
4.5. Customers…………………………………………………………………...6
5.0. Internal Environment Analysis
5.1. Resource Types…………………………………………………………….6
5.2. Firms Capabilities…………………………………………………………..7
6.0. Conclusion………………………………………………………………………….7
7.0. Recommendation…………………………………………………………………..7
8.0. References………………………………………………………………………….8
9.0.
1. Introduction
Sheng Siong was founded by Mr Lim Hock Chee. After ending his business selling pork in 1985, Lim founded Sheng Siong 's foremost operation in a single shop house unit. Sheng Siong has a current chain of 33 supermarkets, in Singapore. The goal of Sheng Siong is to provide communities in which they conduct quality products at acceptable prices together with value added services provide by their employees to the customers. Sheng Siong vision is to be the preferred retailer in the market, starting from its own ground, Singapore and further on.
2. SWOT Analysis
STRENGTH
The brand name is highly recognizable and also one of the top three supermarket chain in Singapore. They uses advertising tactics in television show as to engage more with their customer. Also serve as rewards in terms of game to thank customers
Done by: Ho Jia Hao (CT0181308)
Lecturer: Mahum Jafer
Module: Introduction to Management (ITM)
Contents
1.0. Introduction…………………………………………………………………………3
2.0. SWOT Analysis…………………………………………………………………….3
3.0. External Analysis – General Environment
3.1. Demographic Trends………………………………………………………4
3.2. Economic Trends…………………………………………………………...4
3.3. Political/ Legal Forces ……………………………………………………..4
3.4. Socio-cultural Conditions………………………………………………….4
3.5. Technological Changes……………………………………………………5
4.0. External Analysis – Competitive Environment
4.1. Intensity of Rivalry Among Competitors………………………………….5
4.2. The Threat of New Entrants……………………………………………….5
4.3. The Threat of Substitutes………………………………………………….5
4.4. Suppliers…………………………………………………………………….6
4.5. Customers…………………………………………………………………...6
5.0. Internal Environment Analysis
5.1. Resource Types…………………………………………………………….6
5.2. Firms Capabilities…………………………………………………………..7
6.0. Conclusion………………………………………………………………………….7
7.0. Recommendation…………………………………………………………………..7
8.0. References………………………………………………………………………….8
9.0.
1. Introduction
Sheng Siong was founded by Mr Lim Hock Chee. After ending his business selling pork in 1985, Lim founded Sheng Siong 's foremost operation in a single shop house unit. Sheng Siong has a current chain of 33 supermarkets, in Singapore. The goal of Sheng Siong is to provide communities in which they conduct quality products at acceptable prices together with value added services provide by their employees to the customers. Sheng Siong vision is to be the preferred retailer in the market, starting from its own ground, Singapore and further on.
2. SWOT Analysis
STRENGTH
The brand name is highly recognizable and also one of the top three supermarket chain in Singapore. They uses advertising tactics in television show as to engage more with their customer. Also serve as rewards in terms of game to thank customers
References: Anonymous. (2011, September 23). SWOT Analysis of Sheng Siong. Retrieved on September 28, 2013 from http://www.ocbcresearch.com/pdf_reports/company/Sheng%20Siong-110923-OIR.pdf Anonymous Anonymous. (2010). Mcdonald 's Analysis. Retrieved on April 2, 2013 from http://www.studymode.com/essays/Mcdonald-s-Analysis-474870.html Ausick, P Huff, E. A. (2011, October 26). McDonald 's Announces Nine Percent Income Growth In The Midst of Ongoing Economic Turmoil. Retrieved on March 30, 2013 from http://www.naturalnews.com/033979_McDonalds_economic_news.html James, R Kowitt, B. (2013, March 21). 50 greatest business rivalries of all time. Retrieved on March 31, 2013 from http://money.cnn.com/gallery/news/companies/2013/03/21/greatest-business-rivalries.fortune/12.html Kulkarni, S., Lassar, W., Sridhar, C McDonald 's. (2010-2013). McDonald 's is Global. Retrieved on March 27, 2013 from http://www.aboutmcdonalds.com/mcd/investors/company_profile.html McDonald 's McDonald 's Corporation. (2008). Customer Services at McDonald’s. Retrieved on March 30, 2013 from http://www.mcdonalds.co.uk/content/dam/McDonaldsUK/People/Schools-and-students/mcd_customer_services.pdf Nadu, T Reynolds, R. J. (2005, April 25). McDonalds Corporation. Retrieved on April 1, 2013 from http://mmoore.ba.ttu.edu/ValuationReports/McDonalds.pdf Thornton, S