Mcdonald’s and Obesity
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MCDONALD’S AND OBESITY A case study ________________
Submitted by: Ma Alexandria Bulaon
Submitted to: Professor George Fong
SPGLOBMA_S71
September 25, 2012
I. CASE STUDY ANALYSIS
A. Problems
Obesity among children is increasing rapidly not only in the United States but throughout the nations around the globe.According to the reports made by the World Health Federation, an estimated 155 million children are believed to be overweight and 30 to 50 million of these children are said to be obese. Majority of the affected parties believed that the fast-food chains were part of this health crisis and even thought that the advertisements made by these companies were also to be blamed. With these statistics and reports in consideration, the following case study sub-problems are enumerated as follow: 1. How would the governments of each affected country react to the increasing health problem among children? 2. What would be the counterplan of the fast-food chain in question to all of the allegations and accusations towards its products? 3. What would be the market’s reactions from the changes brought by the aftermaths between the business and governmental bodies?
B. Objectives The case study presented two sets of objectives to combat obesity. The first set of goals belongs to the governments’ side as initiated by different countries from US and European nations. The governments’ main aim was to produce regulatory precautions and issue sanctions to relevant parties contributing to the wide-spread health problem. On the other hand, the fast-food chain in question which was the McDonald’s Corporation aims to produce counter-measures on how to win the legislative orders and defeat the accusations of being part of the obesity among children.
C. Situation Analysis The fast-food chain McDonald’s is the focused of the situation
MCDONALD’S AND OBESITY A case study ________________
Submitted by: Ma Alexandria Bulaon
Submitted to: Professor George Fong
SPGLOBMA_S71
September 25, 2012
I. CASE STUDY ANALYSIS
A. Problems
Obesity among children is increasing rapidly not only in the United States but throughout the nations around the globe.According to the reports made by the World Health Federation, an estimated 155 million children are believed to be overweight and 30 to 50 million of these children are said to be obese. Majority of the affected parties believed that the fast-food chains were part of this health crisis and even thought that the advertisements made by these companies were also to be blamed. With these statistics and reports in consideration, the following case study sub-problems are enumerated as follow: 1. How would the governments of each affected country react to the increasing health problem among children? 2. What would be the counterplan of the fast-food chain in question to all of the allegations and accusations towards its products? 3. What would be the market’s reactions from the changes brought by the aftermaths between the business and governmental bodies?
B. Objectives The case study presented two sets of objectives to combat obesity. The first set of goals belongs to the governments’ side as initiated by different countries from US and European nations. The governments’ main aim was to produce regulatory precautions and issue sanctions to relevant parties contributing to the wide-spread health problem. On the other hand, the fast-food chain in question which was the McDonald’s Corporation aims to produce counter-measures on how to win the legislative orders and defeat the accusations of being part of the obesity among children.
C. Situation Analysis The fast-food chain McDonald’s is the focused of the situation