Mcdonalds vs Burger King

Topics: Hamburger, McDonald's, Fast food Pages: 3 (1071 words) Published: April 22, 2012
In 1940, McDonald’s was first opened in San Bernardino, California by two men, Dick and Mac McDonald. At first, it was called McDonald’s Bar-B-Que. In 1948, the restaurant was shut down for three months for alterations. The menu was reduced to nine items: hamburgers, cheeseburgers, soft drinks, coffee, potato chips, and a slice of pie. They then changed their name to McDonalds as they changed their menu and stop serving Bar-b-Que.

In 1954, Burger King was first opened by Keith Kramer and his wife. It was first named Insta Burger King, because they used an insta broiler. Since it was failing in 1959, James McLamore and David R. Edgerton purchased it and changed its name to Burger King. The duo ran the company as an independent entity for eight years, eventually expanding to over 250 locations in the United States, when they sold it to the Pillsbury Company in 1967. The menu has evolved from just burgers, fries, and shakes to just about everything that McDonalds has.

McDonald’s has a mascot that is named Ronald McDonald. So, in order to keep up with what McDonald’s was doing, Burger King came up with their own mascot not too far from McDonald’s, they have the King as there mascot. Burger King has recently fired the King mascot, because they said a couple commercials scared children. They have yet found another mascot. McDonald’s has the Ronald McDonald House to help sick kids. Burger King has not done that as of yet, but they do have what is called the Burger King scholarship, which is available to employees and their family.

I have worked for Burger King for almost four years, and I cannot stand the food they have there. Every week, Burger King copies something on the McDonald’s menu. I do not understand why they cannot create their own ideas. McDonalds, to me, has better tasting burgers and fries. McDonald’s has fried burgers and Burger King has grilled burgers. But Burger Kings burgers do not have a charcoal taste because they use a gas broiler,...
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