McDonalds The Economy Finished
McDonald’s & the
Economy
BY: K H A N G , L E V I , P E T E R , A L E X
Business
McDonalds is a fast food restaurant that originated in America
In Australia there are 850+ stores and more than
3500 stores world wide.
Approximately employed by 90,000 Australian citizens. In the 1970's McDonald's opens its first restaurant
Australia
In 1981 the McDonalds opened in Portland, WA
McDonalds is not a need in life.
If there was a shift in the major economic performance McDonalds would loose customers Business
•
McDonalds produces goods for its customers.
•
These goods are fast food and drinks
•
McDonald’s food is made in store.
•
The food used comes from Distribution
•
The purchase is a quick
•
They assemble the food in store and serve it in store
Marketing
McDonalds is one of the world's largest fast food restaurant, providing goods and services to around 68 billion
Marketing Strategies:
Other companies who are considered competitors: is to make the menu affordable
KFC
Extended opening hours
Nando’s
Playground for the kids
Hungry Jacks
Drive through convenience
Domino's Pizza
Marketing
◦ Despite having 480 less stores than subway, McDonalds is the most popular fast food restaurant
◦ The McDonald happy meal also comes with a toy to attract the children. The toys comes in two styles, one for girls and one for boys. Those toys generally have a collection so you can collect them all.
McDonalds also uses characters to help advertise the goods and services some of these are…
Marketing
◦ McDonalds target kids, teenagers and adults.
◦ Ads afterschool too target younger kids.
◦ Making burgers bigger and more appetizing
◦ Not really targeted for elderly
Marketing
Most Popular product in McDonalds
1.
French Fries
2.
Big Mac
3.
Snack Wrap
4.
Happy Meal
5.
Egg McMuffin
New Marketing Strategy
Better Menu – Being able to choose from a larger variety of foods.
Health – Healthier choices for diabetics
Catchier phrases like “I’m Lovin It” –
Economy
BY: K H A N G , L E V I , P E T E R , A L E X
Business
McDonalds is a fast food restaurant that originated in America
In Australia there are 850+ stores and more than
3500 stores world wide.
Approximately employed by 90,000 Australian citizens. In the 1970's McDonald's opens its first restaurant
Australia
In 1981 the McDonalds opened in Portland, WA
McDonalds is not a need in life.
If there was a shift in the major economic performance McDonalds would loose customers Business
•
McDonalds produces goods for its customers.
•
These goods are fast food and drinks
•
McDonald’s food is made in store.
•
The food used comes from Distribution
•
The purchase is a quick
•
They assemble the food in store and serve it in store
Marketing
McDonalds is one of the world's largest fast food restaurant, providing goods and services to around 68 billion
Marketing Strategies:
Other companies who are considered competitors: is to make the menu affordable
KFC
Extended opening hours
Nando’s
Playground for the kids
Hungry Jacks
Drive through convenience
Domino's Pizza
Marketing
◦ Despite having 480 less stores than subway, McDonalds is the most popular fast food restaurant
◦ The McDonald happy meal also comes with a toy to attract the children. The toys comes in two styles, one for girls and one for boys. Those toys generally have a collection so you can collect them all.
McDonalds also uses characters to help advertise the goods and services some of these are…
Marketing
◦ McDonalds target kids, teenagers and adults.
◦ Ads afterschool too target younger kids.
◦ Making burgers bigger and more appetizing
◦ Not really targeted for elderly
Marketing
Most Popular product in McDonalds
1.
French Fries
2.
Big Mac
3.
Snack Wrap
4.
Happy Meal
5.
Egg McMuffin
New Marketing Strategy
Better Menu – Being able to choose from a larger variety of foods.
Health – Healthier choices for diabetics
Catchier phrases like “I’m Lovin It” –