McDonalds SWOT

Powerful Essays
Topics: Hamburger
STRATEGIC BUSINESS ANALYSIS
MCDONALD’S CASE STUDY
Document Publication Details
Area Detail
Award Postgraduate Diploma in Strategic Business IT
Module Title Strategic Business Analysis
Assignment Title McDonald’s
Examination Cycle March 2009
Version 1.5
Status Final
Prepared by Tan Hwa Seong, PMP
NCC ID 310973
Contact Details:
Contact Person
Address
Telephone No.
Fax No.
Email
Mr. Tan Hwa Seong
3 Jalan Datuk Sulaiman 2,
TTDI, 6000 Kuala Lumpur
Malaysia
+60 122862816
+60 377107300 roysten.tan@gmail.com STRATEGIC BUSINESS ANALYSIS
MCDONALD 'S CASE STUDY
Table of Contents
EXECUTIVE OVERVIEW............................................................................................. I-4
TASK I. 2003 SWOT ANALYSIS............................................................................. I-5
OVERVIEW ..................................................................................................................................I-5
POTENTIAL RESOURCE STRENGTHS AND COMPETITIVE CAPABILITIES .............................................I-5
Strongest International Presence...........................................................................................I-5
Real Estate Holdings..............................................................................................................I-6
Proven Production Processes and Branding a Service .........................................................I-6
Cost Advantages....................................................................................................................I-7
Product Innovation Skills........................................................................................................I-7
Decentralised Management of Franchisees ..........................................................................I-8
POTENTIAL RESOURCEWEAKNESSES AND COMPETITIVE DEFICIENCIES..........................................I-8
Poor Customer Service



References: 1. Aaron Pressman (2006), “Wendy’s may not be a great Tim Hortons value play”, BusinessWeek, retrieved January 25, 2009, from retrieved January 1, 2009, from http://www.timesonline.co.uk/tol/news/uk/article1447319.ece 3. Alex Veiga (2002), “Price war trims fat from burger profits”, The Associated Press, retrieved January 2, 2009, from January 11, 2009, from http://www.rimag.com/article/CA6519642.html 5 January 18, 2009, from http://blogs.moneycentral.msn.com/topstocks/archive/2008/07/24/mcdonald-s-dollarmenu- January 25, 2009, from http://www.bizjournals.com/columbus/stories/2008/04/21/daily25.html 12. Daniel Gross (1997), Forbes Greatest Business Stories of All Time, John Wiley & Sons 13 January 18, 2009, from http://www.foodfacts.info/blog/2008/07/mcdonald-coffee-strategyhurting. retrieved January 1, 2009, from http://query.nytimes.com/gst/fullpage.html?res=9C01E0DD1531F934A15751C0A961958 16. Happy Meal, retrieved January 1, 2009, from http://en.wikipedia.org/wiki/Happy_Meal 17 Journal, retrieved January 25, 2009, from http://online.wsj.com/article/SB122270629158386159.html 19. Jack in the Box to sell Quick Stuff (2008), QSR Magazine, retrieved on January 27, 2009, from http://www.qsrmagazine.com/articles/news/story.phtml?id=7416 20. JACKINTHEBOX Company Fact Sheets (n.d.), retrieved January 27, 2009, from http://www.jackinthebox.com/pressroom/factssheet_co.php 21. John Gordon (2009), “Will Sonic’s New Menu Strategy Work?”, Seeking Alpha, retrieved January 30, 2009, from http://seekingalpha.com/article/114096-will-sonic-s-new-menustrategy- January 11, 2009 from http://quicktake.morningstar.com/Stocknet/san.aspx?id=237572 23 27, 2009, from http://findarticles.com/p/articles/mi_m3190/is_40_39/ai_n15734323 24 25. McDonald’s Corporation Annual Reports, retrieved December 28, 2008, from http://www.mcdonalds.com/corp/invest/pub/annual_rpt_archives.html 26. McDonald’s History (2003), retrieved December 29, 2008, from http://www.mcdonalds.ca/pdfs/history_final.pdf, 27. “McDonald’s may offer breakfast menu all day long” (2006), Fox News, retrieve January 18, 2009, from http://www.foxnews.com/story/0,2933,214758,00.html 28. McDonald’s Press Release (2003), retrieved January 4, 2009, from http://www.bison.com/press_mcdonalds_04072003 29. Nick Pachetti (2003), “Back In The Kitchen…”, CNNMoney.com, retrieved January 4, 2009, from 30. Patricia Commins (1997), “McDonald’s relying more on international stores”, Reuters, retrieved December 29, 2008, from Magazine, retrieved January 18, 2009, from http://www.smartmoney.com/investing/stocks/interview-with-mcdonalds-ceo-jim-skinner- Always Best Liked”, Wall Street Journal, retrieved January 1, 2009, from http://www.quickinsights.com/services/pubs/The_Wall_Street_Journal_Corporate_Reputa December 29, 2008, from http://www.wiley.com/legacy/products/subject/business/forbes/kroc.html 34. Sarah Gilbert (2006), “Wend’s sells Baja Fresh”, retrieved January 25, 2009, from http://www.bloggingstocks.com/2006/10/12/wendys-sells-baja-fresh-back-to-the-beef-andbreakfast/ 35. Sarah McBride (2008), “Exiling the Happy Meal”, Wall Street Journal, retrieved January 18, 2009, from Sale”, The New York Times, retrieved January 2, 2009, from http://query.nytimes.com/gst/fullpage.html?res=9E06E0D7123AF931A25751C1A9649C8 retrieved January 18, 2009, from http://www.nrn.com/article.aspx?id=360614

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