Mcdonalds Supply Chain Strategy
SUPPLY CHAIN MANAGEMENT OF
McDONALD’S INDIA
Company Introduction.
McDonalds is a fast food chain with restaurants all over the world. McDonalds is world’s leading food service retailer with more than 31,000 restaurants in 119 countries serving more than 50 million customers each day.
In India, McDonalds is a joint-venture company managed by two Indians. While Amit Jatia, M.D. Hardcastle Restaurants Pvt.Ltd owns the spearheads McDonalds in west and south India, McDonalds restaurants in north and east India are owned and managed by Vikram Bhakshi’s Connaught Plaza Restaurants Pvt.Ltd. Celebrating over 12 years of leadership in food service retailing in India, McDonalds now have a network of over 160 restaurants across the country. It serves burgers and other fast foods customized to local taste . Its philosophy has been ‘ one world, one burger’, which meant that the burger must be consistent in terms of cost and quality. To meet such high standards, it was essential to have an excellent supply chain management system.
Big Mac's supply chain success
The seed of McDonald's success was sown in 1990 - six years before it started its actual operations. Sanjeev Bhar traces its supply chain management that played a vital role in its growth.
About two decades ago, the QSR wouldn't have meant much to the Indian F&B segment. Today, the acronym has been seamlessly absorbed in the industry lingo. McDonald's, arguably, one of the first brands that left a strong imprint on the Indian QSR history, has much to do with this. And its success is credited to its well-established supply management chain.
According to Vikram Bakshi, managing director and joint venture partner of McDonald's India (North & East), the company invested about Rs 400 crore even before its first restaurant commenced operations in October 1996. "We had to ensure that we had the back-end
McDONALD’S INDIA
Company Introduction.
McDonalds is a fast food chain with restaurants all over the world. McDonalds is world’s leading food service retailer with more than 31,000 restaurants in 119 countries serving more than 50 million customers each day.
In India, McDonalds is a joint-venture company managed by two Indians. While Amit Jatia, M.D. Hardcastle Restaurants Pvt.Ltd owns the spearheads McDonalds in west and south India, McDonalds restaurants in north and east India are owned and managed by Vikram Bhakshi’s Connaught Plaza Restaurants Pvt.Ltd. Celebrating over 12 years of leadership in food service retailing in India, McDonalds now have a network of over 160 restaurants across the country. It serves burgers and other fast foods customized to local taste . Its philosophy has been ‘ one world, one burger’, which meant that the burger must be consistent in terms of cost and quality. To meet such high standards, it was essential to have an excellent supply chain management system.
Big Mac's supply chain success
The seed of McDonald's success was sown in 1990 - six years before it started its actual operations. Sanjeev Bhar traces its supply chain management that played a vital role in its growth.
About two decades ago, the QSR wouldn't have meant much to the Indian F&B segment. Today, the acronym has been seamlessly absorbed in the industry lingo. McDonald's, arguably, one of the first brands that left a strong imprint on the Indian QSR history, has much to do with this. And its success is credited to its well-established supply management chain.
According to Vikram Bakshi, managing director and joint venture partner of McDonald's India (North & East), the company invested about Rs 400 crore even before its first restaurant commenced operations in October 1996. "We had to ensure that we had the back-end
References: http://www.expresshospitality.com/20070315/management06.shtml http://www.docstoc.com/docs/6250384/Distribution-Management-at-McDonalds-India http://www.slideshare.net/guest47c65d/mcdonalds http://www.scribd.com/doc/25752405/Supply-chain-Comparison-McDonalds-Dominos-Pizza-Hut-India www.google.com