McDonalds Stakeholders

Topics: Management, Marketing, Organization, Risk, Strategic management, Risk management / Pages: 5 (1080 words) / Published: Dec 11th, 2013
definition of internal and external stakeholders

This website shows the differnent stakeholders and how they influnece businesses. the main two businesses i am going to be investigating are McDonalds and cadbury.

what are stakeholders?

Stakeholders are people who own a share in the business, they have to buy the shares from the stock exchange or they have an influence or interest in the business. an example of a stakeholder of a school would be a govnor. they dont own a share but they influence the decissions that the school makes.

Internal stakeholders

internal stakeholders in a school would be teachers the as they are people who actually work for the school. an example of an internal stakeholder in a business would be a manager as they actually work inside the company.

External stakeholders

External stakeholders are people who influnece the business. an example of one in a school would be parents as they dont actually work for the school but they still have to have a close relationship with it
McDonalds Stakeholders

McDonalds has many franchises around the world. The first franchise was opened in 1967 in Canada over the years it has spread all around the world and there are now more than 1000 franchises around the globe

McDonald’s aims are.

McDonald’s aims are to provide a fast, friendly service but they also like to make sure their customers are getting good value for money on the food as well.

The Stakeholders.


One stakeholder of McDonalds would be its employees. The employees are internal stakeholders as they work inside the company and have an interest and influence the way it is run. So anybody that works for McDonaldsis a stakeholder. This could be from a partime team member or somebody from the head department. It doesn’t matter as long as they work for the company. The following link shows an article about the internal stakeholders of McDonalds.

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