Mcdonald's Rhetorical Analysis Essay

Topics: Rhetoric, Question, Sentence, Color / Pages: 4 (904 words) / Published: Apr 8th, 2017
I. Introduction
A. One-sentence hook, enticing your audience to read more (no quotes or rhetorical questions):
Due to its renowned simplicity, consistency, and familiarity, McDonald’s has become a universal staple in everyday life since 1955.
B. Concise description of the advertisement (no more than 2 or 3 sentences; does not include analysis):
McDonald’s “First Day” ad details a young man’s first day at a new job. The ad follows the young man throughout his hectic day trying to grasp his coworker’s names, job sections and office procedures, culminating in the young man’s need for the familiarity of a McDonalds meal.
C. One-sentence thesis statement offering a blueprint for your essay’s analysis of the rhetorical strategies used to persuade
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376).
D. Sentences explaining how the research supports your claim.
The ad uses distracting sounds to create an atmosphere of discomfort within the office building conversely creating the calming emotion once the disrupting sounds are removed in the restaurant scene.
IV. Body paragraph’s topic sentence, identifying the third specific rhetorical strategy in your thesis:
The use of neutral to dark colors help to create the contrasting moods depicted in the ad.
A. Sentence describing a detail from the ad that is part of the rhetorical strategy:
The background of the office building is predominately in neutral colors giving off a professional yet boring appearance.
B. Sentence describing another detail from the ad that is part of the rhetorical strategy: Using deep reds and browns the ad creates a warm, comfortable mood of their restaurants.
C. Sentence incorporating research quote (including APA in-text citation) that supports your claim about why this strategy works: The use of colors can represent different moods within design from the darker browns that portray comfort and security versus the lighter neutral colors that represent boredom (Cousins

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