Mcdonalds Marketing Mix

Topics: McDonald's, Advertising, Brand Pages: 1 (273 words) Published: August 27, 2013
Target Market
The consumers are parents that have children and bring their kids into McDonald’s for a treat. Children love visiting McDonald’s because it’s a fun place to eat. Business customer visits McDonald’s for something quick, tasty and able to eat in the car and have time to go back to work. The teens like the prices because it’s affordable. Marketing Mix

Product: Many choices for all types of customers, menu is always developing to what customers want Price: The product is worth the price in the perception of the customers. Promotions: Advertising on T.V, radio, movie theaters, online, airports, billboards and the press such as newspapers and magazines. Happy meals which the main focus is on children Place: located in cities, easy access areas such as malls and airports. Product Strategy

McDonalds is the most popular brand in the world. McDonalds has 3 good brand journalism which are surprise, delight and unique. Surprise builds interesting brands, delight is customer satisfaction and unique is that the people of the world are happy with big mac, French fries, golden arches, Ronald McDonald and happy meals. McDonalds builds a good image in the customers mind. The McDonalds logo is memorized in people’s minds according to a survey. Speedy service is important to McDonalds. The brand image changes from children brand to adult brand because the children become teenagers then adults.

Works Cited
Marketing at Mcdonald's. (2008). Retrieved April 26, 2013, from http://www.mcdonalds.co.uk/content/dam/McDonaldsUK/People/Schools-and-students/mcd_marketing.pdf Amy. (2009, August 10). Product Strategy. Retrieved April 26, 2013, from Branding Strategy: http://productstrategy-amy.blogspot.com/

Cited: Marketing at Mcdonald 's. (2008). Retrieved April 26, 2013, from http://www.mcdonalds.co.uk/content/dam/McDonaldsUK/People/Schools-and-students/mcd_marketing.pdf
Amy. (2009, August 10). Product Strategy. Retrieved April 26, 2013, from Branding Strategy: http://productstrategy-amy.blogspot.com/
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