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Mcdonalds Global Perspective

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Mcdonalds Global Perspective
McDonald’s Implementation of Current Strategic Plan

Synopsis: This is a two page APA citation style essay on Management at McDonald’s. There are eleven sources cited in this essay. The historical thinker whose successes will be correlated to McDonald’s strategic plan is Alexander the Great.The elements involved in organizational strategic planning will be explored. Introduction

The strategic plan of McDonald’s has gained worldwide success over the past seventy years of its existence. (McDonald’s, 2012). Mcdonald’s is a worldwide brand which has achieved global recognition of it’s brand and products. McDonald’s began as McDonald’s Bar- B-Q Restaurant in San Bernardino, CA in 1940. Today McDonald’s is a premier global restaurant brand with 330,000 franchises. The McDonald’s franchises attend to over 64,000,000 customers on a daily basis in over 118 countries (McDonald’s, 2012)Alexander the Great was a historical thinker who started with a small military force of only 40,000 men and ruled over an empire which extended from the Mediterranean to China. Alexander the Great accomplished this by the application of transactional, transformational and laissez faire leadership (Kilfoil, n.d; Eagley et al., 2003). Effectively Implementing a Current Strategic Plan in an Organization Both Mcdonald’s and Alexander the Great have gained their successes by application of seven identifiable leadership endeavors which are components of strategic leadership. These components with regards to efficient strategy implementation are: ● Researching a plan of action. ● Formulating a plan of action. ● Ascertaining strategic orientation including leadership roles. ● Setting equitable organizational limits. ● Efficiently administration of the organizational assets, revenues and liabilities. ● Maintenance of an organizational perspective. ● Promotion of organizational values and ethics (Joomla & Fourie, 2009). These are components of McDonald’s organizational administration (McDonald’s,



References: Eagly, A.(2003) Transformational, Transactional, and laissez faire leadership styles: a meta analysis comparing men and women. Psychol Bull 2003 Jul; 128(4): 569- 91 http://www.ncbi.nlm.nih.gov/pubmed/12848221 Jooste, C. & Fourie, B. (2009) The role of strategic leadership in effective strategy implementation: Perception of South African strategic leaders. South African Business Review, 13(3) http://www.ajol.info/index.php/sabr/article/viewfile/76341/6679 Khaliq, N. (2011) Business Policy and Strategy http://www.scribd.com/doc/52995555/Business-policy-and-straegy-implemtation Kilfoil, E. (n.d) Alexander the Great http://atschool.eduweb.co.uk/sirrobhitch.../ezra.html Lewis, K. (n.d.) The Project Capable Organization White Paper Lewis and Fowler, LLC http://www.lewisandfowler.com/white_papers/L%26F_Proj_capable_Org.pdf McCoy, D. & Kinyua, K. (2012) Allocating Scarce Resources Strategically- An Evaluation and discussion of the Global Funds Pattern of Disbursements PLoS ONE May 7(5): 1- 4 Mcdonald’s Food Corp. (2012) History http://www.aboutmcdonalds.com McShane, S. & Von Glinow, M. (2002) Organizational Behavior, Part Four Organizational Processes McGraw Hill Companies, 2002 http://www.govrelations.cornell.edu/govrelations/pdf/upload/organizational_behavior behavor_MCShane_Chap15_VIEW.pdf Span, S. (2012) Where Are We Going and How Do We Get There? Conducting Strategic Planning Tolere Solutions HR.com http://www.hr.com/en?t=/...s Thompson, A.(2009) Strategia aziendale- Formulazione ed ezecuzione McGraw Hill Companies http://www.ateneonline.it/thompson/studenti/approfondimenti/isbn6622-3_ch12.pdf Weeraretne, D. (2010) Project Management Best Practices- for continuous improvement The Sunday Times, Education http://www.sundattimes.lk/100221/Education/edu05.html

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