Mcdonalds Franchising

Topics: McDonald's, Franchising, Business model Pages: 9 (3163 words) Published: December 10, 2008
McDonald's Corporation is the world's largest fast food chain restaurant, primarily selling hamburgers, chicken, french fries and carbonated drinks. The business was begun in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of its first franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955. McDonald’s has always been a franchising company and has relied on its Owner/Operators to play a major role in the System’s success. McDonald’s remains committed to franchising as a predominant way of doing business. Listen as six McDonald's Owner/Operators share their perspective in these areas: Training, McFamily, Customer Satisfaction, Social Responsibility and Support. World Class Training - McDonald’s continues to be recognized as a premier franchising company around the world. We believe a major component of this is the world class training you receive prior to becoming an Owner/Operator. McDonald’s provides hands on training and the materials you need to be a success in your restaurant business. Most Owner/Operators enter the System by purchasing an existing restaurant, either from McDonald’s or from a McDonald's Owner/Operator. A small number of new operators enter the System by purchasing a new restaurant. The financial requirements vary depending on the method of acquisition. Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.

The Hardcastle Restaurants franchise operates McDonald's restaurants in Western India. McDonald's opened its doors to India in October 1996, bringing along a new concept in the world of fast foods. Since then, McDonald’s has become a household name in the select cities where it operates.

The first Hardcastle fast foods franchise restaurant opened on 15th April 1955 in Des Plaines, Illinois, U.S.A. Almost 50 years down the line, the Hardcastle franchise is the world's largest food service system with more than 30,000 restaurants in 100 countries, serving more than 46 million customers every day. Since 1996, the McDonald family restaurants have opened in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Faridabad, Doraha, Manesar, Noida and Gurgaon and have demonstrated what a McDonald's experience is all about.

In India, McDonald’s is a 50-50 joint venture partnership between McDonald’s Corporation of the USA and two Indian businessmen, Amit Jatia and Vikram Bakshi. Amit Jatia’s company, Hardcastle Restaurants owns and operates McDonald's fast food franchise restaurants in Western India. On the other hand, the Connaught Plaza Restaurants Pvt. Ltd. that is headed by Vikram Bakshi owns and operates the Northern operations.

Both Amit Jatia and Vikram Bakshi share McDonald's complete commitment to Quality, Service, Cleanliness and Value that Mcdonald boasts of. They signed their joint-venture agreements with McDonald's in April 1995. After that they trained their staff extensively, along with their Indian management team, in McDonald's fast food franchise restaurants in Indonesia and the U.S.A. before opening the first McDonald’s restaurant in India.

McDonald's plans to franchise outlets
Joydeep Ray / Ahmedabad August 26, 2003
Hardcastle Restaurants Pvt Ltd, one of the two companies managing McDonald’s India, plans to expanad its outlets through a franchisee model. It will first be...
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