Mcdonalds Corp.
McDonalds Corporation (NYSE: MCD)
2111 McDonalds Dr. Oak Brook IL
(630) 623-3000
Company Overview
History
McDonalds is the world’s largest chain of hamburger fast food restaurants. McDonalds serves roughly 68 million customers daily in over 119 countries and is currently headquartered in Oak Brook, IL. McDonalds began in 1940 as a barbeque restaurant by Richard and Maurice McDonald; in 1948, they reorganized as a hamburger stand and subsequently became the best in the business. The original mascot of McDonald 's was a man with a chef 's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald in 1963. The current corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in April of 1955. Ray Kroc purchased the McDonald brothers’ equity in the company, and subsequently led to its worldwide expansion. “In 1961, Ray launched a training program, later called Hamburger University, at a new restaurant in Elk Grove Village, Illinois. There, franchisees and operators were trained in the scientific methods of running a successful McDonald’s. Hamburger U also had a research and development laboratory to develop new cooking, freezing, storing and serving methods. Today, more than 80,000 people have graduated from the program. Right up until he died on January 14, 1984, Ray Kroc never stopped working for McDonald 's” (McDonalds.com, 2013).
In the late 1980s, McDonalds began recognizing the importance of maintaining an ecologically correct posture with the public, which was becoming more concerned about the environment (Scribd, 2013). In 1989, a survey showed that 53% of the respondents would not buy a product because they did not know the effects the packaging would have on the environment. As a result, McDonalds partnered with the Environmental Defense Fund, to seek ways to ease their burden on the landscape (Scribd, 2013).
Some of their environmentally inspired
2111 McDonalds Dr. Oak Brook IL
(630) 623-3000
Company Overview
History
McDonalds is the world’s largest chain of hamburger fast food restaurants. McDonalds serves roughly 68 million customers daily in over 119 countries and is currently headquartered in Oak Brook, IL. McDonalds began in 1940 as a barbeque restaurant by Richard and Maurice McDonald; in 1948, they reorganized as a hamburger stand and subsequently became the best in the business. The original mascot of McDonald 's was a man with a chef 's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald in 1963. The current corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in April of 1955. Ray Kroc purchased the McDonald brothers’ equity in the company, and subsequently led to its worldwide expansion. “In 1961, Ray launched a training program, later called Hamburger University, at a new restaurant in Elk Grove Village, Illinois. There, franchisees and operators were trained in the scientific methods of running a successful McDonald’s. Hamburger U also had a research and development laboratory to develop new cooking, freezing, storing and serving methods. Today, more than 80,000 people have graduated from the program. Right up until he died on January 14, 1984, Ray Kroc never stopped working for McDonald 's” (McDonalds.com, 2013).
In the late 1980s, McDonalds began recognizing the importance of maintaining an ecologically correct posture with the public, which was becoming more concerned about the environment (Scribd, 2013). In 1989, a survey showed that 53% of the respondents would not buy a product because they did not know the effects the packaging would have on the environment. As a result, McDonalds partnered with the Environmental Defense Fund, to seek ways to ease their burden on the landscape (Scribd, 2013).
Some of their environmentally inspired
References: (Wikipedia, 2013). McDonald’s Corporation. Retrieved January 20, 2013, from Wikipedia: http://en.wikipedia.org/wiki/McDonald 's/. Krantz, M (2012). Stronger dollar hurts McDonald’s 3Q Report. Retrieved January 20, 2013, from USA Today: http://www.usatoday.com/story/money/business/2012/10/19/mcdonalds-3q-results/1643577/. Yahoo Finance (2012b). McDonald’s Corp. (MCD). Retrieved from http://finance.yahoo.com/q/bs?s=MCD+Balance+Sheet&annual Yahoo Finance (2012a). Wendy’s Company. Retrieved from http://finance.yahoo.com/q/is?s=WEN+Income+Statement&annual Stock Analysis (2012), McDonald’s Corp (MCD). Retrieved from http://www.stock-analysis-on.net/NYSE/Company/McDonalds-Corp/Valuation/Ratios#PE