Mcdonalds Business Plan

Topics: Fast food restaurant, McDonald's, Hamburger Pages: 9 (2823 words) Published: June 8, 2011
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McDonalds Franchise

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Table of Contents
Cover Page………………………………………………………………………………………. 1 Table of Contents…………………………………………………………………………….2 & 3 Management Team………………………………………………………………………………………4 & 5 Abstract……………………………………………………………………………………………………………..6 1.1 Industry………………………………………………………………………………………………...……7 1.2 Target Customer…………………………………………………………………………………………7 & 8 1.3 Competitor Analysis…………………………………………………………………………………….8 1.4 Company Description………………………………….……………………………………………..8 & 9 1.5 Product/Service Plan ………………………………………………………………………………..9 1.6 Mission and Vision………………………………………………………………………………………9 & 10 Marketing Plan………………………………………………………………………10 3.1 Market Description………………………………………………………………………………….10 3.2 Market Facts…………………………………………………………………………………………….10 & 11 3.3 Market Growth…………………………………………………………………………………….....11 3.4 Market Demand…………………………………………………………………………………………11 & 12 3.5 Market Opportunities…………………………………………………………………………………12 3.6 Barriers to Entry…………………………………………………………………………………………12 3.7 Targeted Audience…………………………………………………………………………………….13 A. Total Population (Chart)………………………………………………………………………….14 B. Estimated Population Growth (Info)………………………………………………………...14 3

C. Population Household Income (Chart)…………………………………………………….15 D. 2010 Household Income Statistics for Miami, Fl……………………………………16 3.8 Competition……………………………………………………………………………....................17 Financial Plan………………………………………………………………………… 4.1 Start-up Expenses……………………………………………………………………………………. 4.2 Revenue Forecast (5 years)……………………………………………………………………… 4.3 Profit and Loss Projection (3 years)………………………………………………………….. 4.4 Pro Forma Cash Flows (3 Years)………………………………………………………………… 4.5 Projected Balance Sheet…………………………………………………………………………….

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Abstract_______________________

McDonald's Corporation is the world's leading food service organization. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 in annual revenues. In addition, McDonald's opens a new restaurant every three hours and has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total U.S. eating-out sales. Similarly, McDonald's serves about 1% of the world's population on any given day through its 23,000 restaurants internationally. Big Mac, the world's most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers. 'Big Mac' is the biggest attraction and backbone of the corporation. Moreover, McDonald's maintains its competitive advantage by constantly creating new items to add onto its menu. This shows us that McDonald's practices an analyzer type of strategy, introducing new items and defending its existing ones. This is a sample business plan and here we reflect our standard business plan model, some of the numbers shown in our following Financial Plan are fictitious, so be advised.

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1.1 Industry
McDonalds Industry is one of the biggest food chain companies around the world; is the world's largest fast food restaurant chain, with over 32,000 locations in over 110 countries. McDonald's operates its own restaurants and franchises its brand to local businesspeople (about 70% of the world's McDonald's restaurants are franchised). In the U.S, McDonald's focused on increasing sales at existing locations by renovating stores, expanding menu options and extending store hours. Internationally, McDonald's expanded aggressively, opting to franchise rather than operate its new locations, providing new income with little overhead. Domestically, McDonald's continues to perform well despite a pullback in consumer spending and is even benefiting as consumers trade down from more expensive eating options and at the same time, international...
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