Mcdonalds And Mcdonalds: An Analysis Of The Mcdonald's Restaurants

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Secondly, open the McCafe network separate from the traditional McDonald's restaurants. McDonald’s efforts at a strategic turnaround have so far focused on its core burger and fries concept, but the company is now placing some energy behind improving McCafé. Specifically, McDonald’s is looking for ways to compete more directly with premium coffee shops in major coffee shop markets like the UK and Australia. The company has been experimenting with ways to position itself as not just a price and convenience player, but as a true coffee drinking destination a difficult feat that, if successful, could help them tap into a lucrative and growing demand pool. In the face of 6% value growth in specialist coffee shops in the UK, making it one of the …show more content…
McDonalds has more than 31,000 restaurants serving in almost 120 countries. Of the 31,000 restaurants, at least 14,000 are in US. However, now, because the care of McDonalds about favors and cultures in each countries it enters, McDonalds can open more restaurant in new areas such as China or India that the countries which culture influences on people lifestyle deeply. They are very potential markets. The expansion of these areas is big opportunities for McDonalds. China was McDonald‟s first global country in which it researched heavily before opening up restaurants. The company conducts heavy research in regions where it desires to open locations based upon a few elements, including social, cultural, technological, political, and economic situations. In india, McDonald‟s earns high revenues is India. India is one of the toughest markets to enter for foreign businesses, due to the governmental hardships imposed upon by the Indian government. The reason behind such hardships is solely based on the Indian government seeking to protect its domestic businesses, and employment for its citizens. Since then, almost 60 McDonald‟s restaurants have been opened. One of the most successive strategies that McDonald‟s uses before opening up its stores is research and development of its foods. Tastes and preferences vary across the globe, therefore, the company thoroughly analyzes the preferred tastes, especially to not offend local cultures. For example, India is a nation where beef is highly unpopular due to religious urposes; therefore, the company had to come up with burgers that were not made with beef, but rather with chicken or lamb. Furthermore, the company had to create flavors that were spicy in order to meet the general taste preferences. In order to further emphasize the globalization element incorporated by the company, the success strategies

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