Mcdonalds and Hong Kong

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CASE STUDY 4

McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15, 2005 and remained true to the statement "As far as I can tell, the only place you can't get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004, the company reported to have established 30,000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets worldwide. In almost every country in the world, there is a McDonalds restaurant and in a single state or region, there are several branches. The company has spread so widely that the term “mcDonaldization” (1998) was coined to describe the organization and culture of the company. The term has evolved to refer to the general business strategy of expansion. McDonalds opened its first restaurant in Hong Kong in 1975 at Paterson Street, Causeway Bay. Since then the number of McDonalds stores increased to more than 200 outlets with more than 10,000 employees. Apart from McDonalds, the company also opened McCafe offering a variety of cakes, pastries and muffins together with specialty coffee and tea to meet the different needs of consumers. To make its mark in Hong Kong, McDonalds was the first restaurant to implement a smoke-free policy as a move of the company to take responsibility for the health of its customers, mainly children, who deserve a smoke-free environment where they can eat and play. The company is concerned about employee delivery of customer service that McDonalds established Hamburger University in 1961 providing its staff with the opportunity for career development as they grow with the company and move up through the different levels of the organization. In 2002, the seventh Hamburger University was opened in Hong Kong. It is also through the university that a Ronald McDonald is trained to become an ambassador for the company. Ronald McDonald

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