McDonalds advertising

Powerful Essays
McDonald’s and Their Advertising Influence
University of South Florida

Abstract This essay seeks to explain the link between McDonalds advertisement and the effect on the average consumer. McDonalds is one of the most popular fast food chains in the United States and is also criticized for their unhealthy foods. In my analysis I will analyze the history of McDonalds and how their advertising and publicity has affected the public mindset. I will also analyze how their ads and marketing are appealing to their customers. With all of this research I conducted a survey that determined what exactly the consumer see in McDonalds that keeps them coming. I will then analyze the results and come to a conclusion on the overall impact McDonalds makes on society.

McDonald’s and Their Advertising Influence

Even though many know McDonalds may be unhealthy many still choose to eat there. This choice may be based on the influence of McDonald’s advertisements or personal choice. McDonalds has a long history that some have grown up to know and have shared this with their children. Some of the reasons society chooses to still eat there is because of their prices, advertisements and convenience. These ads that McDonalds produces create a rhetorical situation that involve and convince the audience that they have a need. From a survey conducted on their ads, the results are clear that McDonalds advertisements do make some impact and convince the consumer to buy their product. McDonalds is one of the most popular fast food restaurants in the world and that popularity has built over time from their influence in advertisements and other media outlets.
McDonalds was founded in California on May 15,1940 and since then has grown to be the largest fast food chain in the world. They serve around 68 million customers every day worldwide (McDonald’s Corporation). That kind of power came from influence



References: Brand Source. (2008). Retrieved from http://www.labbrand.com/brand-source/advertising-analysis-mcdonald’s-china-0 DiPippa, J Kaufman, F. (2012). Mcdonald 's. Foreign Policy, 52. Kowitt, B. (2011, August 23). Cnn. Retrieved from http://management.fortune.cnn.com/2011/08/23/why-mcdonalds-wins-in-any-economy/ McDonald 's Corporation Speider, S. (2012). Noupe. Retrieved from http://www.noupe.com/inspiration/mcmarketing-mcdonalds- marketing-and-advertising-hits-and-pits.html Appendix A

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