Topics: Hamburger, KFC, McDonald's Pages: 3 (1032 words) Published: October 14, 2011
McDonald’s has a wider variety here with products starting from as low as Rs 20, while KFC has not been able to match that . McDonald’s has set up its own supply chain investing huge amount which leads to lower costs and prices. The USP of McDonald's was cheap fast food, and the company's signature product, the Big Mac hamburger was considered an American icon. rior to its launch, the company invested four years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value. McDonald's India is committed to sourcing almost all of its products from within the country. For this purpose, it has developed local Indian businesses, which can supply them the highest quality products required for their Indian operations McDonald's has developed a menu especially for India with vegetarian selections to suit Indian tastes and culture. Also in India, only vegetable oil is used as a cooking medium. The USP of McDonald’s is Quality, Service, Cleanliness & Value for money which means we focus on providing our customers high quality products, served quickly with a smile, in a clean and pleasant environment at an affordable price. The McDonald's philosophy of QSC&V is the guiding force behind its service to the customers. McDonald’s menu is priced at a value that the largest segment of the Indian consumers can afford. McDonald’s does not sacrifice quality for value – rather McDonald’s leverages economies to minimise costs while maximizing value to customers MFY is a unique concept (cooking method) where the food is prepared as the customer places its order. All new upcoming McDonald’s restaurants are based on MFY. This cooking method has helped McDonald’s further strengthen its food safety, hygiene and quality standards. McDonald’s has around 10 MFY restaurants in its portfolio....
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