Global Strategy + Local Strategy
“To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed, low cost, and process innovation to accommodate changes in consumer tastes.”
McDonald's is well known for Big Macs, Cheeseburgers and Quarter Pounders. McDonald's strategy, to develop snack-able items, fits with today's busy consumers who don't adhere to traditional meal patterns and are increasingly looking for small sustenance throughout the day. That new product development strategy is being credited with helping the fast food giant rebound, with same-store sales rising and corporate profitability increasing.
“McDonald's mission is to be our customers' favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time ...we invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people everyday”
Goods & Service Design
The tangible goods and intangible services are provided by McDonald's and the homogeneity is maintained globally. The goods and services are provided on in a package that’s why the company lies in 50% in goods production side and 50% in service providers.
By advertisement on TV, newspapers, brochures McDonald's makes people aware of the products and service McDonald's provides. The employees from customer relationship department convince the people and customers about the quality of their products and services.
By implementing this strategy McDonald's is achieving its objectives. It’s earns profit, customers are satisfied, and the services offered to customers sharing in revenue growth of the country. So it helps to make further plans, strategies, making strengths, expansion of franchises etc. As customers become more attractive therefore