Topics: Pricing, Price, Marketing Pages: 4 (977 words) Published: November 14, 2010
1. McDonald Product : value-priced , fast-serviced meal

2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price)

3. Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g. retail areas, airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King, Subway etc..

4. Promotion: McDonald has engaged in many short-term incentives for consumer promotion through limited value menus, promotional games to promote old/new items on the menu e.g. Happy Meal toys, Big Mac Hockey Contest, card games etc. And McDonald focuses its ad campaigns on its overall McDonald experience and active life style.

1. Product
McDonald’s products are standard in all franchises. However, the company adjusts to culinary differences in various cultures. In the case of India, McDonalds offered vegetarian burgers to practicing Buddhists. Asian countries preferring spicy taste saw the introduction of spicy burgers, chicken and seasoning. This provides options for customers to purchase food with either the American taste or the local taste. McDonalds achieves balance by maintaining standardization in products but adjusting to the local taste. 2. Price

McDonalds prices differ in difference franchises since product price depends upon the expenses and costs in the locality. However, McDonalds determines price by ensuring the profitability of the restaurant while considering affordability to customers. Owners/operators should be trained to be cost-effective in their expenditures. Balance between profitability and affordability is achieved through the company’s pricing policy based on actual expenses and the receiving value for value given. This means that people are willing to pay a certain price when the company delivers and equivalent quality food and service. 3. Placing\Distribution...
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