Class of D1A
The business began in 1940, with a restaurant opened by brothers RICHARD AND MAURICE MCDONALD at 1398 North E Street at West 14th Street in San Bernardino, California. WikiMiniAtlas Their introduction of the Speedee Service System, in 1948 furthered the principles of the modern fast food restaurant the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was Speedee. Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs.
In 1954 Ray Kroc was surprise by a huge order of 8 multi mixers in San Bernardino, California. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items: burgers, fries and beverages, which allowed them to focus on quality at every step.
Kroc pitched his vision of creating McDonalds restaurants all over the U.S to the brothers. In 1955 he founded McDonald’s cooperation, and five years later bought the exclusive rights to the McDonalds name. By 1958, McDonald had sold its 100 millionth hamburger.
Many of McDonald’s most famous menu items, like the Big Mac, Filet O Fish and the Egg McMuffin, were created by franchisees. At the same time, the McDonalds operating system insisted franchisees follow the core McDonalds principles of quality, service, cleanliness and value.
TERMS OF REFERENCE
To report about the McDonalds Corporation. McDonalds serves 69 million customers every day in 118 countries and employs 1.8 million people across the globe in corporate and restaurant...
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