Topics: Fast food, McDonald's, Hamburger Pages: 6 (1925 words) Published: November 8, 2013
Background of McDonald's (Size, Employees, Reputation)

McDonalds was founded in May 15, 1940. The founders of McDonalds are: Maurice McDonald, Richard McDonald and Ray Kroc. McDonald's added 212 restaurants abroad the previous year, but its commanding lead left it still at the top in international presence between American based fast-food chains. The team which is leading McDonald’s in the UK: Jill McDonald, Richard Forte, Paul Pomroy , Nick Hindle, Jez Langhorn, Lauren Cody, Henry Trickey, Alistair Macrow, Thomas Kelly, Trevor Bull, Franco Ventura and Warren Anderson. 1940- McDonald’s Bar-B-Q restaurant was opened on Fourteen and E streets in San Bernardino, California by Dick and Mac McDonald. 1948- They then closed down their restaurant for 3 months so they can make some alterations. Dick and Mac then opened the business again as a self-service drive-in restaurant. They reduced the amount of items they had on their menu. They lowered it to 9 items. These were the 9 items they had on their menu: cheese burger, ham burger, potato chips, slice of pie, soft drinks, coffee and milk. The staple of the menu is the 15 cent ham burger. 1955- First McDonalds opened by Kroc in Des Plaines, Illinois on April 15. The first day sales were $366.12. By the year 1965 there would be more than 700 McDonald’s restaurants all over the United States. McDonald's are found in 119 countries and areas around the world and they serve around 68 million customers each day. McDonald's runs over 34,000 restaurants worldwide, employing more than 1.7 million people.

Franchisees of the world’s largest fast-food chain fear the company is less and less deserving of its reputation for speed. The menu at McDonald's has developed by 70% to around 145 items since the year 2007, Bloomberg News reports. As the chain adds a new item after a new item, franchise owners are complaining that running McDonalds has grown to be an "operational nightmare" with "slow service," according to a current survey of 25 different McDonald’s owners led by Janney Capital Markets gotten by The Huffington Post. The survey found that many of the McDonald's franchisees are concerned about new products, such as the McWrap. They are worried about this product as they say it doesn’t only just slows down preparation time, but it also has only a restricted appeal to their consumers. As the business has got rid of a few products from its menu, like the Angus Burger, it's still adding products as well like the 3 new Quarter Pounders. “It’s gotten to the point where the operation has kind of broken down and that’s all a symptom of the complication of the menu,” Richard Adams, a previous McDonald’s owner, said to Bloomberg. “They can’t make the food fast enough.”

McDonald's same store sales decreased to 1.2% in the first part of the year, as the chain's recently studied emphasis on its Dollar menu ended up failing to give a predictable increase to sales. Slow service isn't just the thing that is concerning McDonalds store owners. The Janney Capital Markets survey found that franchisees say the price of President Obama's health care reform law will impact badly on their profit, a current note by an analyst from Barclays Bank expected these dreads may verify overstated.

Current position within the global market:

According to Forbes Global Fast-Food Chains, McDonalds has been ranked the 1st. So McDonalds is at the very top so it’s doing very well with competing against its rivals.

Recent trends in economic activity in the market:

Apart from McDonald’s offering french fries and hamburgers, the current trend in McDonald’s spreads in serving as a family sanctuary as well as a community hub for elderly people. The means for the previous one are its promotional toys and their wide playgrounds which are indoors so children are able to play and have fun. Having these play areas in McDonalds will make children want to come back so they can play so they will end up purchasing food...
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