mcdonalds
McDonald's
Internal and External Stakeholders
We will do task 1-4 as a class and you will do task 5 in pairs.
It is impossible for any business to meet the demands of all its stakeholders - they invariably conflict. So what they must do is to find a way of prioritizing stakeholder demands and thus balancing out these competing requirements. This involves judgment. It can be argued that there is no scientific way of doing this, someone in the organization has to make a decision and this decision may be based on a wide range of information they have been provided with.
However good this information is, ultimately it is that person who has made the judgment. If most of the stakeholders are satisfied with the plans and the outcome, s/he will be regarded as a 'good leader and manager'; if the decision angers some stakeholders unduly, that person's reputation might well suffer.
Task 1 (5 marks)
Identify whether each stakeholder above is internal or external.
Internal:
External:
Task 2 (4 marks)
Identify four main stakeholder groups of McDonald's and state what you think their interests regarding McDonald's are.
Example: The local community might be interested in the amount of litter around the restaurant.
1.
2.
3.
4.
Having identified these stakeholder interests, you should now be able to identify where McDonald's may face conflicts in dealing with these stakeholders. Some of these influences will affect the way that the business is managed and run.
Task 3 (3 marks)
Describe three possible areas of conflict between stakeholders and identify the stakeholders involved.
Example: There may be complaints from the workers about the level of pay; stakeholder conflict between employees and management.
1.
2.
3.
Task 4 (6 marks)
Finally, work together to identify how McDonald's might resolve the above conflicts between its stakeholder groups.
Explain: 1.
Internal and External Stakeholders
We will do task 1-4 as a class and you will do task 5 in pairs.
It is impossible for any business to meet the demands of all its stakeholders - they invariably conflict. So what they must do is to find a way of prioritizing stakeholder demands and thus balancing out these competing requirements. This involves judgment. It can be argued that there is no scientific way of doing this, someone in the organization has to make a decision and this decision may be based on a wide range of information they have been provided with.
However good this information is, ultimately it is that person who has made the judgment. If most of the stakeholders are satisfied with the plans and the outcome, s/he will be regarded as a 'good leader and manager'; if the decision angers some stakeholders unduly, that person's reputation might well suffer.
Task 1 (5 marks)
Identify whether each stakeholder above is internal or external.
Internal:
External:
Task 2 (4 marks)
Identify four main stakeholder groups of McDonald's and state what you think their interests regarding McDonald's are.
Example: The local community might be interested in the amount of litter around the restaurant.
1.
2.
3.
4.
Having identified these stakeholder interests, you should now be able to identify where McDonald's may face conflicts in dealing with these stakeholders. Some of these influences will affect the way that the business is managed and run.
Task 3 (3 marks)
Describe three possible areas of conflict between stakeholders and identify the stakeholders involved.
Example: There may be complaints from the workers about the level of pay; stakeholder conflict between employees and management.
1.
2.
3.
Task 4 (6 marks)
Finally, work together to identify how McDonald's might resolve the above conflicts between its stakeholder groups.
Explain: 1.