Topics: McDonald's, Kuala Lumpur, Hamburger Pages: 5 (1342 words) Published: June 19, 2013
We have taken effort in this project. However, it would not have been possible without the kind support and help of many individuals and organization we chose which McDonald is. We would like to extend our sincere thanks to all of them. We would like to express my deepest appreciation to our lecturer Miss Nur Izatul Irani Bt. Selim whose contribution in stimulating suggestions and encouragement, helped us to coordinate our project especially in completing this assignment. We are highly indebted to McDonald for their guidance and constant supervision as well as for providing necessary information regarding the project and also for their support in completing the project. We would like to express our special gratitude and thanks to everyone who involve directly or indirectly throughout the project for giving us such attention and time.

Introduction - Company’s information
The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines, Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers every day. In December 1980, Golden Arches Restaurants Sdn. Bhd. (GARSB) won the license to operate McDonald’s in Malaysia. The first McDonald’s restaurant subsequently opened its doors at Jalan Bukit Bintang on 29 April 1982.

McDonald's in Malaysia
McDonald's first made its way to our shores in December 1980 when McDonald's Corporation, USA gave GOLDEN ARCHES RESTAURANTS SDN BHD the license to operate McDonald's restaurants in Malaysia. We in Malaysia got our first taste of McDonald's when McDonald's Malaysia opened its first restaurant at Jalan Bukit Bintang, Kuala Lumpur on 29 April 1982. McDonald's Malaysia has more than 200 restaurants located nationwide and is currently expanding at about 20-25 restaurants annually. McDonald's Malaysia employs more than 12,000 local people. The company was named as AON-Hewitt Best Employers in Malaysia in 2009 and 2011, as well as AON-Hewitt Best Employers in Asia Pacific in 2011.

Background of McDonald's Sungei Wang
It is located at Lot 23 Concourse Level (UB1), Sungei Wang Plaza, Jalan Sultan Ismail, 55100 Kuala Lumpur. This store is one of the McDonald’s franchises and located at the golden triangle in Kuala Lumpur. This store has 25 staffs consists of managers and crews.


Type of business
They opened the first McDonald's restaurant on May 15, 1940, in San Bernardino, California. Hamburgers proved to be their most popular product, so in 1948 the brothers introduced their "Speedee Service System," a streamlined assembly line for hamburgers that allowed them to produce burgers quickly and inexpensively. Their cheap burgers were very successful, and in 1953 they began to franchise McDonald's restaurants

Products produced
* Breakfast meal
* Happy Meal
* Desserts
* Beverages
* Favorites


* To be the world's best-quick -service restaurant experience. * Being the best means providing outstanding quality, service, cleanliness, and value, so that they make every customer in every restaurant smile. * McDonald’s envision a supply chain that profitably yields high-quality, safe products without supply interruption while leveraging our leadership position to create a net benefit by improving ethical, environmental and economic outcomes.

* McDonald’s wants to be the best employer for people in each community around the world. * Deliver operational excellence to the customers in each of the restaurants and achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.

McDonald Strategies
* McDonald’s place the customer experience at the core of what they do
- Customers...
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