Mcdonaldlization

Topics: Bank, Technology, McDonaldization Pages: 3 (643 words) Published: April 22, 2015
Rhashequa Downs
Prof. John Johnson
SOC 110HA

Journal Entry 3
Nonhuman Technologies
This dialog will cover Ritzers discussion on Control: Human and Nonhuman Robots. Nonhuman technology is when a machine replaces a human employee, the control comes in when the companies try to control the customer actions by their response to the machine. The businesses try to predict an outcome because the machine is programmed to one task, therefore they will be able to predict how a customer will react. The control of humans by nonhuman technology is growing. Employers are seeking to have control over people with these technologies. This technique implements replacing people with machines. Businesses expect there to be less mess ups in the systems, and be able to predict the reaction of consumers to these machines. It may seem rational to put machines in place of humans, to increase productivity, less miss haps, the ability to control the working environment, and less cost. Replacing nonhuman for humans is irrational. First the machines can bread down or have a malfunction that is not easily fixable, the company will still have to call in a human to fix the machine that replaced a human. A problem such as this will not only slow production, but if the problem is severe enough a company may have to shut down for a day or two. Ritzer points out how nonhuman technology is not only to control customers, but it is to control employees. The control comes in when a workers job is being threatened by being replaced by a machine. If the employee has frequent foul ups, in productivity, or with the system they can be replaced. In a case such as this the employee will work harder to have less mess ups, which can cause loss in the quality of work. Mistakes are bound to happen they are unavoidable with human workers; however in nonhuman technology there can be miss haps as well such as a machine not functioning properly. For example let us look at online...

Cited: Ritzer, George. "Control: Human and Nonhuman Robots." The McDonaldization of Society. Thousand Oaks, CA: SAGE, 2013. 102-03. Print.
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