McDonald's VS Burger King
Section Index
1. Project Report Cover Sheet Pg. 1
2. Section Index Pg. 2
3. Project Introduction Pg. 3
4. Company Background Pg. 4
5. Leadership Pg. 5-6
6. Strategy Planning Pg. 6-7
7. Customer Focus Pg. 7-8
8. Analysis and Knowledge Management Pg. 9
9. Workforce Focus Pg. 9
10. Operations Focus Pg. 10-11
11. Business Result Pg. 11
12. Conclusion Pg. 11
4. Company Background
4.1 McDonald’s
McDonald’s restaurant are found in United States in 1940, is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily, with more than 33,500 restaurants in 119 countries worldwide, offering quality food, superior service, clean and welcoming environment and great value. McDonald’s Restaurant (Hong Kong) was established in 1975. The first McDonald’s restaurant was located at Paterson Street, Causeway Bay. Nowadays, there are over 230 McDonald’s restaurants in Hong Kong, and more than 10,000 staff, serving over 1 million customers every day and maintain the highest number of transactions in the McDonald’s world. In addition to the McDonald’s restaurants, it also introduced Mc Café, more like a café style concept similar to Starbucks, located within the existing McDonald’s restaurant to accommodate the current trend for high quality coffee and the popularity of coffee shops in general.
McDonald’s restaurant is operated by either a franchisee, or the corporate itself, approximately 15% of McDonald’s restaurants are owned itself directly and the remainder are operated by other through a variety of franchise agreements and joint ventures.
4.2 Burger King
Burger King is founded United States in 1954, it is the second largest chain of hamburger fast food restaurant in terms of global locations. They owned a total of 12,521 restaurants in 81 countries, approximately 90% of the current restaurants are franchised, in which 1,295
1. Project Report Cover Sheet Pg. 1
2. Section Index Pg. 2
3. Project Introduction Pg. 3
4. Company Background Pg. 4
5. Leadership Pg. 5-6
6. Strategy Planning Pg. 6-7
7. Customer Focus Pg. 7-8
8. Analysis and Knowledge Management Pg. 9
9. Workforce Focus Pg. 9
10. Operations Focus Pg. 10-11
11. Business Result Pg. 11
12. Conclusion Pg. 11
4. Company Background
4.1 McDonald’s
McDonald’s restaurant are found in United States in 1940, is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily, with more than 33,500 restaurants in 119 countries worldwide, offering quality food, superior service, clean and welcoming environment and great value. McDonald’s Restaurant (Hong Kong) was established in 1975. The first McDonald’s restaurant was located at Paterson Street, Causeway Bay. Nowadays, there are over 230 McDonald’s restaurants in Hong Kong, and more than 10,000 staff, serving over 1 million customers every day and maintain the highest number of transactions in the McDonald’s world. In addition to the McDonald’s restaurants, it also introduced Mc Café, more like a café style concept similar to Starbucks, located within the existing McDonald’s restaurant to accommodate the current trend for high quality coffee and the popularity of coffee shops in general.
McDonald’s restaurant is operated by either a franchisee, or the corporate itself, approximately 15% of McDonald’s restaurants are owned itself directly and the remainder are operated by other through a variety of franchise agreements and joint ventures.
4.2 Burger King
Burger King is founded United States in 1954, it is the second largest chain of hamburger fast food restaurant in terms of global locations. They owned a total of 12,521 restaurants in 81 countries, approximately 90% of the current restaurants are franchised, in which 1,295