Preview

Mcdonald's

Better Essays
Open Document
Open Document
3170 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcdonald's
HOW
MADE ITS NAME IN INDIA

Submitted to: Mrs. Megha Agarwal
By: Arvind Tomar 5110
Sachin Rathi 5017
Shivam Gambhir 5010
Rahul Nagar 5109
Samarth Dhawan 5015

ABOUT McDonald's
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. McDonald's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit.

History
The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California The restaurant was named "McDonald's Bar-B-Q" and had twenty-five menu items, mostly barbeque. In October 1948, after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just hamburgers, cheeseburgers, French fries, shakes, soft drinks, and apple pie. The carhops were eliminated to make McDonald's a self-service operation. The brothers took great care in setting up their kitchen like an assembly line to ensure maximum efficiency. The restaurant's name was changed , to simply "McDonald's," and reopened on December 12, 1948. In 1952 the brothers decided they needed an entirely new building in order to achieve two goals: further efficiency improvements, and a more eye-catching appearance. They collected recommendations for

You May Also Find These Documents Helpful

  • Powerful Essays

    McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald’s is headquartered in the United States in Oak Brook, Illinois. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.…

    • 1437 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Telstra and Mcdonalds

    • 12932 Words
    • 52 Pages

    McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States, McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac) McDonald as a typical drive-in featuring a large menu and car hop service (where customers stay in their car and are served their food). In 1948 the brothers closed the business for three months of renovations and reorganised the business as a hamburger restaurant, using production line principles and featuring a simple menu of nine items including the staple 15 cent hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. In 1954 Ray Kroc, a salesman for Prince Castle Multi-Mixer, visited the restaurant intending to sell the brothers some items. Kroc was fascinated by the operations and learned that the brothers were looking for a franchising agent to expand their restaurant chain nationally. Kroc joined the company in 1955 as National Franchising Agent, and opened his first McDonald’s in Illinois. He subsequently purchased the chain from the McDonald brothers. McDonald’s Corporation was created in 1965 when the company had its first public stock offering on the New York Stock Exchange at USD 22.50 per share (McDonald’s 2012b). The famous ‘golden arches’ of McDonald’s were created in 1969 when the company’s logo underwent a major change, and remodelling of the restaurants was also undertaken to re-brand the…

    • 12932 Words
    • 52 Pages
    Powerful Essays
  • Good Essays

    Mcdonalds

    • 374 Words
    • 2 Pages

    Since most McDonalds have the same menu, it provides an easy economy of scale. McDonalds has more than 32,000 restaurants around the world (Economies of scale). When McDonalds places an order, they don’t go and buy individual items, they receive them from a local wholesaler just like any other independent restaurant (Economies of scale). “McDonald’s is the world’s largest buyer of eggs; therefore they are able to negotiate the very best unit cost per egg during their enormous volume purchase and passing those savings onto their franchise owners” (Economies of scale). Since McDonalds receives the best price, they are able to place a egg sandwich together and sell it to their customers for a competitive price (Economies of scale). Bulk buying for McDonald’s helps in the long run because they save money for purchasing merchandise at lower unit prices instead of purchasing from an independent business which would be higher (Economies of scale).…

    • 374 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Mcdonalds

    • 5890 Words
    • 24 Pages

    McDonald's, as the world's leading food service retailer, serves some of the world's favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin - in its more than 30,000 restaurants in 118 countries, serving 46 million customers each day.…

    • 5890 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonalds

    • 1076 Words
    • 5 Pages

    The McDonalds restaurant began in the early 1940 's by two brothers Dick and Mac Donald. These gentlemen started their operations in San Bernardino California. The McDonalds that we know and recognize today is as a result of the vision, growt,h and guidance of Ray Kroc. Mr. Kroc created the franchise model that initially grew to over 1000 restaurants across the United States and later on to other countries. This growth all took place prior to the end of the 1960 's. McDonalds has gained a tremendously successful growth record outside of the U.S. starting with its first international restaurant that opened its doors in 1967, in British Columbia. McDonald 's success outside the U.S has been so well that today more than fifty percent of its restaurants are international locations. (McDonald’s Abroad, 2009) Today only 45% of McDonalds U.S. Stores make up the company’s port folio. Through McDonald’s over 31,000 locations worldwide, it serves roughly 58 million customers daily. This…

    • 1076 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    McDonald's

    • 602 Words
    • 3 Pages

    1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss.…

    • 602 Words
    • 3 Pages
    Good Essays
  • Best Essays

    The Golden Arches

    • 2054 Words
    • 9 Pages

    McDonalds was born in 1940 when brothers Maurice and Richard McDonald opened up a restaurant in San Bernardino, California, which quickly became a popular, and very profitable, teen hangout. After serving about 25 different items in their restaurant, the McDonald brothers closed their original restaurant and reopened a restaurant that only served hamburgers, milkshakes and french fries. Mac and Dick turned their kitchen into a hamburger assembly line. The efficiency of the assembly line allowed the brothers to sell their burgers at a cheap price of only 15 cents and made them extremely popular, making the company a giant profit. In 1961, a man by the name of Ray Kroc bought out the McDonalds brothers and began building what would become the most successful fast food operation in the world. A milk shake machine salesman, Ray Kroc bought McDonald’s from the Donald brothers and made the burger joint into a business whose foundation was built upon conformity and uniformity. “Kroc … believed fervently in the ethic of mass production” (Schlosser, 2004). Influenced by this mass production ethic, McDonald’s developed new and uniform production methods like using frozen beef patties, instead of fresh ground beef, and creating a genetically-modified potato as opposed…

    • 2054 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    McDonalds

    • 2349 Words
    • 10 Pages

    1) McDonalds has a mixed global marketing strategy that combines Globalization and the ability to act local. Globalization refers to developing a marketing strategy as if the world is a single entity and to sell the same product with same promotion, same packaging all over the world regardless of geographic, demographic, political, social and cultural differences. McDonald’s global marketing strategy refers globalization in many terms but also takes into consideration local tastes and expectancies, and creates value with its capability to act local when required; this strategy is called glocalization.…

    • 2349 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Mcdonalds

    • 1650 Words
    • 7 Pages

    What opportunities and threats did McDonald face How did it handle them What alternatives could it have chosen?…

    • 1650 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Mcdonalds

    • 2157 Words
    • 9 Pages

    References: 1. K.Ahaus, F.Diepman: “Balanced scorecard & INK management tool”, Kluwer 2005 2. CEDEFOP(2004): “Innovative practices in e-learning” 3. A.M.Husson, B.Merison, J.Schreurs, E.Morin, H.Van Heysbroeck: “European self-evaluation tool for e-learning: an ongoing focus on quality and customer’s needs” in Proceedings of the 11th Int. Conf. On technology supported Learning& Training: Online EDUCA Berlin Nov29-Dec 2, 2006. page 466-469; ISBN 3-9810562-3-X 4. N.K.Parker: “Quality delimna in online education”, in Anderson, Terry & Fathi Elloumi(eds) Theory and Practice of online learning. Athabasca University, Canada. 5. J.Schreurs, R.Moreau: “Presta Coach Performance Management and a balanced scorecard system PRESTA”, Proceedings of ECEC’2005 conference Toulouse April 11-13; ISBN: 90-77381-16-3; pages 49-56. 6. J. Schreurs, R.Moreau: “The EFQM self-assessment model in e-learning quality management.” In Proceedings of Conference EDEN2006 Wenen 15-17 June 2006. Pages 233-238; ISBN 963 06 0063 3 7. S.Ten Have: “Key managements model”. Financial Times Prentice Hall 2003. 8. www.efqm.org Authors Prof. Jeanne Schreurs Universiteit Hasselt Campus Diepenbeek, Agoralaan-Gebouw D, 3590 Diepenbeek jeanne.schreurs@uhasselt.be Rachel Moreau Universiteit Hasselt Campus Diepenbeek, Agoralaan-Gebouw D, 3590 Diepenbeek rachel.moreau@uhasselt.be…

    • 2157 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonalds

    • 1313 Words
    • 4 Pages

    McDonald 's Corporation is the world 's leading food service organization because customers come to McDonald 's for their signature products and service. Today, customers are more health conscious and have an increase in the amount of healthy options that are available. Some of the main issues in this case study were the amount of CEO turnover in the beginning, changing the negative perception from customers, and redirecting the focus toward a new target market by changing their strategy from expansion to customer satisfaction.…

    • 1313 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    McDonalds

    • 347 Words
    • 2 Pages

    The internal analysis of the firm describes the strengths and weaknesses the firm brings to its competitive environment. What resources or capabilities can a firm leverage against its competitors and/or to tap new markets? What weaknesses we might see that will handicap the firm in the future? You should perform the internal analysis using the value chain approach that we will discuss in class (see description below, as well). This approach consists of breaking the firm into the main activities in the value chain and then determining which activities may yield a competitive advantage for the firm. As an example, cost leadership can be the result of engineering capabilities. While sometimes difficult to use, the VRIO analysis is another good analytical tool which can help you to organize your thoughts and develop your case.…

    • 347 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    McDonald s

    • 2120 Words
    • 6 Pages

    Norambuena, P. (2014). How Ford, Intel and McDonald’s Align Sustainability Perception and Performance. Brandchannel. Retrieved from…

    • 2120 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    mcdonalds

    • 968 Words
    • 4 Pages

    Thank you for your invaluable support to our hotel. We are pleased to provide you with…

    • 968 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Mcdonalds

    • 1343 Words
    • 6 Pages

    “To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed, low cost, and process innovation to accommodate changes in consumer tastes.”…

    • 1343 Words
    • 6 Pages
    Powerful Essays