Mcdonald Pestel and External Analysis

Topics: McDonald's, Fast food restaurant, Food Pages: 10 (3392 words) Published: November 23, 2010
lobalization has made the globe considerably smaller.  States lines have turned into practically a divider separating certain regions of a massive unitary community.  Businesses are the one that are highly affected by this occurrence.  The virtual closeness of states has made trade and commerce an international event.  Together with these advances, the key standards of business are similarly taken into account.

McDonald’s is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country and the leading global foodservice retailer with more than 30,000 local restaurants serving more than 58 million people in more than 119 countries each day. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald’s Vision

McDonald’s vision is to be the world’s best quick service restaurant experience.

McDonald’s Culture
McDonald’s culture is the love towards McDonald’s brand and the respecting the company values imbibed in its rich history.

McDonald’s Culture
McDonald’s culture is the love towards McDonald’s brand and the respecting the company values imbibed in its rich history.

History of McDonald’s

* Started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald’s restaurant in California. * In 1954, an entrepreneur and milkshake-mixer salesman, Ray Kroc, acquired the franchise of McDonald’s * In 1961, Kroc convinced the McDonald brothers to sell the business rights to him for a sum $2.7milion. * In 1963, the mascot Ronald McDonald was born as a part of a marketing strategy in US. Happy Meal was introduced in US in 1979. * The year 1984 was marked by the death of Ray Kroc.

* In 1994, McDonald’s bagged the Catalyst Award for its program for ‘fostering leadership development in women’. * In 1996, the first INDIAN Restaurant was opened.
* In 1998, the first Macdonald’s was opened in PAKISTAN * In 2003, the company launched the ‘I’m lovin’ it’ campaign. McDonalds Practices
There were three factors that were chosen to outline the success of McDonald’s corporation. The first factor is globalization, which is define as closer contact between different parts of the world, with increasing possibilities of personal exchange, mutual understanding and friendship between "world citizens". Diversity, the difference among people and cultures, is the second factor discussed in the paper. The final factor is ethics, which can be defined as a set of principles of right conduct. This paper explains how the McDonald Corporations uses the factors to conduct business around the world.

McDonald’s in Globalization
Globalization has affected almost every aspect of life in almost every nation. From economic to social to culture, this widespread exchange of goods, services and ideas have influenced changes around the world. Even though the cultural influence in globalization is of slight significance to policy makers, its power has tremendous consequences to the nations involved and its people. Food is an important element in defining culture. “Food is the oldest global carrier of culture.” Any changes in the foods that we eat, in its preparation, the way it is served and consumed diminishes the traditional beliefs of the people. External factors and Strategies

Political Factors
The international operations of McDonald’s are highly influenced by the individual state policies enforced by each government. For instance, there are certain groups in Europe and the United States that clamor for state actions pertaining to the health implications of eating fast food. (2005) They have indicated that harmful elements like cholesterol and adverse effects like...
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