The McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies and fruit. The Soviet Union's first McDonald's fast food restaurant opens in Moscow. Throngs of people line up to pay the equivalent of several days' wages for Big Macs, shakes, and french fries. McDonald’s has served more than one billion russian customers. presently 17000 people work at the 127 McDonald’s restaurants in 37 russian cities west of the urals that serve more than 500,000 customers daily. annual sales for the country, now more than $310 million annually, have grown by double digits since 2001. russia has become the companys fifth most profitable market in europe after britain, france, germany, and spain and has become one of the compays four top growth markets. Problem
there were many problems faced by McDonald's. Since the Soviet machinery lagged fifteen to twenty years behind Western technology, new machinery from Holland was used to harvest the potatoes used to make French fries.
According to the Dutch consultants, it was possible to accelerate the process of the adaptation of the Western methods in the Soviet agricultural sector. A huge problem of the size of the potatoes was solved by implementation of a new variety of this...
Please join StudyMode to read the full document