International American University
Prof. Dr Raj Kumar Sharma
Dated: 5th September, 2015
Introduction and Background The case of McDonald’s actually we are doing it today but in actual KFC, MC Donald’s ,PepsiCo, Coca-Cola, Wal-Mart, Tata, Reliance, Unlived NY stock exchange are some of the companies we have been through while undergoing our MBA. I personally feel closer with these companies may be because of them we have learnt a lot as our facilitator and our course books and our syllabus mentions many examples and all of them are mostly related to all those great companies. So, I am excited to write about one of the top companies that is McDonalds as my first case paper. I have learnt a lot from this company and I truly hope I could express most of my learning’s in this paper today.
McDonalds Corporation which is a billion worth company today was established with the long vision of growth and prosperity all around the globe as the leading fast food industry as they have today. It has its headquarter in Oak Brookville, U.S. going back to the history it has a interesting story which is even known as coffee case of their starting around 16 years back a n old lady ordered 49 cent cup of coffee from her window of car at a local McDonalds restaurant situated at Gibson boulevard south east. With her grandson where she accidently spills coffee which makes the third degree burns and the company was taken to the court which made them compensate 20 thousand dollars to lady. But at last the settlement was made secret with the party so until now nobody knows about the last hearing of the case. This is one of the example of their hurdles the more came with the death of the two more experienced CEO of McDonalds which led them face the poor strategic decisions and poorly marketing techniques.
As passing down the complications and hurdles on
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