McDonald's U.K. has experienced significant losses in the past years. In recent times they have started to turn around their profit trends but there is still more the organization can do to exceed expectations. Improving their restaurants, customer service, and healthy options are all actions McDonald's can take to continue to improve their positive trend.
1. Identify the problems confronting McDonald's U. K. and list them from the most to the least critical. For each problem identified, explain your reasoning.
The most critical problem that McDonald's U.K. and McDonald's in general, is the negative press they are getting from documentaries that exploit the lack of health in their menu. While they have done what they can to maintain their staple items they are famous for as they add more nutritious options, it's likely that they haven't gained back the profits they lost. With vegetarianism and green/raw diets on the rise, McDonald's could continue to plateau in sales if they don't losing them again. The documentary “Super- Size Me”; was a significant strike against McDonald's as it gives compelling data against the food they provide.