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Mcdonald's Uk Turnaround

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Mcdonald's Uk Turnaround
Case Analysis Questions: 1) Identify the problems confronting McDonald’s U.K. and list them from the most to the least critical .For each problem identified, explain your reasoning. 2) Some problems you identified in Question 1 may require a ‘quick fix’ in the short run, while others may require a major shift in company strategy. Assuming that you cannot focus on all the problems at once, suggest the order in which the issues should be addressed and suggest an approach to solving each problem. 3) By 2007, it seemed that the decisions made by McDonald’s U.K. management had begun to pay off. However, McDonald’s U.K. still lags behind the performance of other regions in the European division. Considering your responses to Question 1 and 2, identify problems that may still exist and suggest actions to be taken.
McDonald's U.K. has experienced significant losses in the past years. In recent times they have started to turn around their profit trends but there is still more the organization can do to exceed expectations. Improving their restaurants, customer service, and healthy options are all actions McDonald's can take to continue to improve their positive trend.
1. Identify the problems confronting McDonald's U. K. and list them from the most to the least critical. For each problem identified, explain your reasoning.
The most critical problem that McDonald's U.K. and McDonald's in general, is the negative press they are getting from documentaries that exploit the lack of health in their menu. While they have done what they can to maintain their staple items they are famous for as they add more nutritious options, it's likely that they haven't gained back the profits they lost. With vegetarianism and green/raw diets on the rise, McDonald's could continue to plateau in sales if they don't losing them again. The documentary “Super- Size Me”; was a significant strike against McDonald's as it gives compelling data against the food they provide.
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