Mcdonald's Business Type and Purpose
Certificate/ Diploma in Business
Unit 1 The Business Environment
Task 1 Ownership
McDonald’s was invented in the year 1940 and has currently about 34 000 restaurants in the whole world. Since McDonald’s was found they established loads of shops especially in Europe and America.
McDonald’s is obviously a private company and is owned by a head of shareholders. It was found by Richard and Maurice McDonald’s and until today they don't get any support by the government. Today, the company is leaded by Andrew J McKenna as chairman and Don Thompson as president and CEO of the organisation. These people are the main decision makers within McDonald's organisational structure.
This business is one of the main fast food companies in the world. This means they produce food, but get supplied by several other businesses. They are settled in the secondary and tertiary sector, cause they're not actually producing each part of the food they sell, but they do combine products to another saleable product.
McDonald’s is combining supplier's goods to actual fast food products and I selling them. Therefore they're settled in the restaurant sector.
McDonald's is a franchise and public limited company.
Franchising a business means that the company, even though it is owned by a head of directors, they sell several shops to private people, who pay for using the companies name and selling the whole menu of this business. They still have restaurants which are actually controlled and managed by the McDonald’s company, but even the shops the franchised, they still own and control the actions and on- goings in each shop and restaurant. By franchising the companies name they give people, who want to be independent, the opportunity to find a quick start into the worlds market of restaurants. Loads of small business fail to get widely accepted and fail to make their name famous. McDonald's is a name the public trust and it’s much easier