four key target market segments as part of a brand revitalization strategy:
1. Retaining vulnerable customers
2. Recapturing lost customers
3. Identifying neglected segments
4. Attracting new customers
Feference: http://freemanblog.freeman.tulane.edu/freemanmag/index.php/2011/08/mcdonalds-exec-describes-chains-revitalization/ http://www.customermanagementiq.com/strategy/articles/mcdonald-s-former-chief-marketing-officer-larry-li/
By renovation, we mean the continuous improvement of product and service quality. The choice is clear—continuous improvement or continuous decay. During the years preceding 2002, McDonald’s focused on cost reduction, rather than customer experience improvement. The result was the incremental degradation of