Mcdonald's Environmental Factors
McDonald’s 1
Running head: MCDONALD’S: A GIANT MARKET
McDonald’s: A Giant Marketing Success Story
in APA style
(your name)
(your school)
McDonald’s 2
Abstract
When it comes to marketing a business domestically and globally, a lot of environmental factors come into play. These can involve finances of a foreign country, customs, culture, and trends. McDonald’s has been a worldwide corporate success, and much of this success has been due to their marketing decisions. Here, we will find out what exactly McDonald’s has done to beat the competition and grow as a company worldwide.
McDonald’s 3
Worldwide, Ronald McDonald is one of the most recognizable characters to this day. The first McDonalds opened in 1937 (Colonel 66, 2003). In just a little over seventy years, McDonalds has become one of the biggest corporations in the world. This success did not happen overnight. McDonalds has made great decisions in marketing and advertising over the years. There are many factors that contribute to global and domestic marketing, and McDonalds has seemed to tackle each and every one.
When McDonalds first launched, the two McDonald brothers had to decide how to market their product. The environment and culture of the United States during the 50’s were becoming more and more fast-paced. People wanted quality food for a good price and in a timely manner. The McDonald brothers then came to the idea of using the new technology of assembly lines in order to make quick hamburgers (Wikipedia, 2008).Soon, word of mouth spread the popularity of cheaper hamburgers and faster service compared to traditional diners. During the beginning of the McDonalds legacy, the United States was booming with new technology and a faster-paced lifestyle, and McDonalds learned how to incorporate this with their marketing.
Soon after, in 1955, Ray Kroc took interest in the McDonald restaurant and established the McDonald’s System, Inc (Wikipedia, 2008).
Running head: MCDONALD’S: A GIANT MARKET
McDonald’s: A Giant Marketing Success Story
in APA style
(your name)
(your school)
McDonald’s 2
Abstract
When it comes to marketing a business domestically and globally, a lot of environmental factors come into play. These can involve finances of a foreign country, customs, culture, and trends. McDonald’s has been a worldwide corporate success, and much of this success has been due to their marketing decisions. Here, we will find out what exactly McDonald’s has done to beat the competition and grow as a company worldwide.
McDonald’s 3
Worldwide, Ronald McDonald is one of the most recognizable characters to this day. The first McDonalds opened in 1937 (Colonel 66, 2003). In just a little over seventy years, McDonalds has become one of the biggest corporations in the world. This success did not happen overnight. McDonalds has made great decisions in marketing and advertising over the years. There are many factors that contribute to global and domestic marketing, and McDonalds has seemed to tackle each and every one.
When McDonalds first launched, the two McDonald brothers had to decide how to market their product. The environment and culture of the United States during the 50’s were becoming more and more fast-paced. People wanted quality food for a good price and in a timely manner. The McDonald brothers then came to the idea of using the new technology of assembly lines in order to make quick hamburgers (Wikipedia, 2008).Soon, word of mouth spread the popularity of cheaper hamburgers and faster service compared to traditional diners. During the beginning of the McDonalds legacy, the United States was booming with new technology and a faster-paced lifestyle, and McDonalds learned how to incorporate this with their marketing.
Soon after, in 1955, Ray Kroc took interest in the McDonald restaurant and established the McDonald’s System, Inc (Wikipedia, 2008).
References: Associated Content (2005, March 3).McDonald’s Strategic Marketing Mix.Associated Content, Inc. Retrievedon July 30th 2008 from http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketin g_mix.html?cat=4 McDonalds Press Release (2005, December 10).First McDonalds Drive-Thru Opens InChina. McDonalds, Inc Retrieved on July 30th, 2008 from http://www.mcdonalds.com/corp/news/corppr/2005/cpr_12102005.html Russel, Michael. (2006, May 21). Obesity in the United States.Ezine Articles. Retrieved on July 30th, 2008 from http://ezinearticles.com/?Obesity-In-The-United- States&id=202439 Singh, Shiv. (2008, July 1). McDonalds and Social Influence Marketing. Going Social Now. Retrieved on July 30th, 2008 from http://www.shivsingh.com/goingsocial/2008/07/heres-another-example-of- socia.html Wikipedia. (2008, July 1). History of McDonalds.Wikipedia, Inc. Retrieved on July 30th, 2008 from http://en.wikipedia.org/wiki/History_of_McDonald 's